Marketing Specialist

1 week ago

VIC Melbourne South East, Australia Target Business Services Full time
Target Business Services
Location: 1/39 Peet St, Pakenham, Victoria 3810
Salary: $85,000 plus 12% superannuation
Position: Full time, permanent

Our client Zara Investments Pty Ltd, is a technology company delivering innovative software and IT solutions to a diverse range of clients across industries. With expertise spanning software engineering, artificial intelligence, machine learning, cloud transformation, blockchain, and DevOps, Zara Investments empowers businesses to harness the power of cutting-edge technology and achieve transformative growth.

Zara Investments is not just a tech company — but is a strategic partner, delivering end-to-end solutions that combine technical excellence with a customer-centric approach. The company has a to help businesses achieve greater efficiency, scalability, and competitive advantage through innovation.

Zara Investments is seeking a talented and experienced Marketing Specialist to join their dynamic team. This is a full-time, permanent role offering the chance to work in a fast-paced and future-focused environment where your creativity, strategy, and marketing expertise will directly contribute to the growth of the company.
The successful candidate will be responsible for developing and executing marketing strategies to promote Zara Investments' products, services, and brand. This includes planning campaigns, managing digital marketing channels, creating engaging content, and analysing performance to continuously improve outcomes.

Key Responsibilities

• Develop, implement, and manage marketing campaigns across multiple channels, including digital, social media, and events

• Create and manage engaging content for the company website, blog, email newsletters, and social media platforms

• Collaborate with the technical and sales teams to develop marketing materials that effectively communicate our services and solutions

• Conduct market research to identify new opportunities, customer needs, and competitive trends

• Manage paid advertising campaigns (Google Ads, LinkedIn, etc.) to drive lead generation and brand awareness

• Analyse marketing campaign performance and provide actionable insights to improve ROI

• Coordinate events, webinars, and product launches to promote Zara Investments' capabilities

• Maintain consistent brand messaging across all marketing touchpoints

Key Requirements

• Tertiary qualification in Marketing, Communications, Business, or a related discipline

• Proven experience as a Marketing Specialist, Digital Marketer, or in a similar role

• Strong understanding of digital marketing strategies, including SEO, SEM, content marketing, and social media management

• Proficiency with marketing tools and platforms such as Google Analytics, Google Ads, social media management tools, and email marketing software

• Exceptional written and verbal communication skills with the ability to create compelling content

• Analytical mindset with the ability to interpret data and optimise marketing strategies

• Ability to manage multiple projects, meet deadlines, and work effectively in a collaborative environment

If you're a creative and results-driven marketer who thrives in a technology-driven environment, we want to hear from you

Please note only short-listed candidates will be contacted and your application will be treated as strictly confidential.

To apply for this position, email your resume to recruitment@targetbusiness.com.au

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