Social Media Executive

1 day ago

Richmond, Victoria, Australia Brown Family Wine Group Full time $60,000 - $90,000 per year

About Us: Brown Family Wine Group is one of Australia's most loved and respected wine companies built on over 130 years' experience in quality winemaking, market leading innovation and family values that are at the heart of everything we do as a business.

Our portfolio has grown over time to now include marketing leading wine brads such as: Devil's Corner from the East Coast of Tasmania, Tamar Ridge and Pirie from Tamar Valley Tasmania, Innocent Bystander from the Yarra Valley and of course Brown Brothers from Milawa Victoria, the spiritual home of our business.

At Brown Family Wine Group, we are passionate about both our quality wines and our amazing people, and we remain committed to the core family values of our company being: Wellbeing, Respect, Innovation and Pride in What We Achieve Together. We are proud that our business has recently been certified as "A Great Place to Work: and remain committed to honouring this recognition through all aspects of the business.

What's Involved:

This role is responsible for supporting the day-to-day execution and leadership of our social media marketing strategies, paid media and community management across the entire Brown Family Wine Group portfolio of brands. This role is ideal for someone with 1-3 years of experience and wanting to grow their career working with exciting brands

Every day will be different, but some of your main responsibilities include:

  • Implement comprehensive social media marketing strategies.
  • Collaboration across the marketing team and external agencies to support large scale digital brand campaign activity and execute small ad-hoc campaigns, product launches and always-on content.
  • Create, schedule & monitor engaging and unique organic content.
  • Promoting our cellar doors online.
  • Community management.
  • Use data to analyse the effectiveness of campaigns, brand sentiment etc.
  • Staying on top of emerging social trends.

What you'll need to succeed:

  • Tertiary qualifications in a marketing/business related field and/or 1-3 years' experience in a social media role.
  • Excellent communication skills - verbal, written, interpersonal and negotiation.
  • Creative mindset.
  • Ability to create unique and engaging content in multiple formats.
  • Proactivity, curiosity and adaptability to fast-moving consumer trends.
  • Interest in FMCG/wine brands and digital marketing.
  • Good understanding of social media platforms & ability to grow leads and increase quality engagement on social platforms.

Nice to have:

  • Experience with graphic design (Canva, Adobe Creative Suite).
  • Experience capturing content (mobile or high quality).

If you were here with us in the last 6 months, you may have been part of:

  • Brand positioning and Integrated Commercial Planning strategy development.
  • Masterbrand campaign and creative development.
  • Assisting with on-site content creation across our cellar doors.
  • PR, Events & Local Area Marketing amplification.

What's on Offer?

  • Work within one of Australia's leading wine companies.
  • Generous employee benefits including discounted wine products, volunteer days, additional purchased leave, discounts on health insurance and access to EAP.
  • A focus on upskilling, training and career development.
  • Fantastic company culture.
  • We are a certified Great Place to Work.
  • Workplace flexibility.

If this sparks interest with your skills, experience and the right attitude to grow your career, we could love to hear from you Apply now

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