Performance Media Manager

• 12 month fixed-term contract
• Melbourne based
• Hybrid ways of working

We're REA

With bold and ambitious goals, REA Group  is changing the way the world experiences property. No matter where you're at on your property journey, we're here to help with every step - whether that's finding or financing your next home.

Our people are the key to our success. At the heart of everything we do, is a thriving culture centred around high performance and care. We are purpose driven and collaborative, which drives innovation and our ability to make a real impact. As such, we're proud to have been named in Australia's "Top 5" Best Workplaces two years in a row, as well as being recognised as a Best Workplace for Women.

Where the team fits in
The Performance Media Manager role forms part of the Consumer Marketing team, who are focused on driving marketing outcomes for the , , Mortgage Choice, Flatmates and brands. The Consumer Marketing team sits within the Audience & Marketing function, which forms part of the larger Product & Audience group led by Melina Cruickshank.

Reporting to the Senior Digital Marketing Manager, the Performance Media Manager will be support in the implementation, optimisation and reporting of performance strategy for , , Flatmates and

What The Role Is All About

• Build and execute best in class performance marketing strategies across our , and brands
• Ensure digital media channels are effectively contributing to and driving monthly unique audience targets across all brands that you manage
• Ensure digital channels directly contribute to achieving 2M monthly active members taking meaningful actions on (e.g. seller leads & property claims)
• Leading a team of two Performance Marketing Specialists you will be responsible for their professional growth development within REA Group, fostering a high-performance culture and ensuring alignment and engagement with business OKRs
• In-house delivery of all brand campaign activity across digital channels including Meta, TikTok and Google inc. YouTube.
• Responsibility of marketing budgets in excess of $10m with regular auditing to ensure we are investing this budget optimally across our brands to deliver business outcomes
• Accountability to multiple product teams to ensure we collaborate effectively and achieve all business targets (e.g. audience, seller leads & property claims) and in doing so proactively demonstrate the value of performance marketing channels
• Proactively share and demonstrate the impact and value of performance marketing with multiple product stakeholder teams within Consumer Product
• Actively develop and manage external partner relationships (e.g. Google, Meta, TikTok) to unlock incremental business value and access to new product & tech opportunities for REA Group
• A demonstrated ability to collaborate effectively with cross-functional teams (e.g. analytics, finance & SEO) to ensure optimal execution of performance marketing campaigns
• Identify new opportunities to expand or evolve our performance marketing strategy through in-platform optimisations or new to market technology

Who We're Looking For

• A minimum of 7 years of experience in a digital or performance marketing role, specifically with a focus on performance channels such as search, social, display & video
• A demonstrated ability to effectively run high performing digital campaigns showcasing a demonstratable link to driving business revenue growth
• Experience managing and delivering positive ROI with a seven-figure performance marketing budget
• Experience delivering and measuring large scale ($1M+) brand campaign across digital channels
• Ability to demonstrate an in-depth understanding of marketing measurement and attribution of digital channels; experience working with marketing mix models considered favourable
• High proficiency in biddable management tools including Google Ads, Meta Ads & TikTok Ads
• High proficiency in analytics tools such as Google Analytics and/or Adobe Analytics
• Experience across Google Marketing Platform is considered a strong advantage (e.g. DV360, CM360, Google Tag Manager & BigQuery)

The REA Experience
The physical, mental, emotional and financial health of our people is something we'll never stop caring about. This is a place to learn and grow.

Some of our
Perks & Benefits
include:

• A hybrid and flexible approach to working
• Flexible leave options including, birthday leave and purchase additional leave
• Flexible parental leave offering for primary and secondary carers
• Our Because We Care program offers employees volunteering leave, community grants, matched payroll giving and our Community Café donates 100% of revenue to charity
• Hackdays so you can bring your big ideas to life

Our commitment to Diversity, Equity, and Inclusion
We are committed to providing a working environment that embraces and values diversity, equity and inclusion. We believe teams with diverse ideas and experiences are more creative, more effective and fuel disruptive thinking. If you've got the skills, dedication and enthusiasm to learn but don't necessarily meet every single point on the job description, please still get in touch.

Join our Talent Neighbourhood
Keen to be part of REA but didn't find a perfect match with this opportunity? Perhaps the timing isn't right? You should join our Talent Neighbourhood