PR & Brand Executive

2 weeks ago

Adelaide Hills, South Australia Bird in Hand Full time $104,000 - $130,878 per year

Bird in Hand, a globally celebrated winery known for its premium wines, breathtaking experiences, and bold artistic vision, is looking for a talented PR & Brand Executive to join our team.

About the Role

Working closely with our Brand Director, you'll be the driving force behind our brand storytelling. You'll balance hands-on content creation, media relations, and event coordination, ensuring Bird in Hand's voice is consistent, and unforgettable across every channel and touchpoint.

Whether you're writing a press release, managing an activation, hosting media at our estate, or supporting high-profile brand events, you'll thrive in a dynamic, premium-focused environment where no two days are the same.

Key Responsibilities

  • Develop and distribute high-quality media releases, brand copy, and digital content.
  • Cultivate relationships with media, influencers, tourism bodies, and partners.
  • Manage communications with PR agencies and ensure brand alignment across all outputs.
  • Create and manage content for digital platforms.
  • Coordinate and deliver private and public events in SA and Tasmania—from concept to execution.
  • Oversee the creation and distribution of marketing collateral and merchandise.
  • Support sponsorship activations and ensure brand consistency in all promotional efforts.

Required Experience & Skills

  • 3+ years of experience in public relations, brand communications, or a similar role—ideally within the wine, luxury, lifestyle, or tourism industries.
  • Proven ability to pitch and secure media coverage across traditional and digital channels.
  • Strong portfolio showcasing written work, brand storytelling, and content creation.
  • Experience planning and executing events of varying scales.
  • Proficiency in digital content tools
  • Solid understanding of social media platforms and content strategy.
  • Familiarity with working with creative agencies, photographers, and designers.
  • A network of media, influencer, and industry contacts is highly desirable.

What We're Looking For

  • PR and media relations pro with exceptional writing and storytelling skills.
  • Digitally fluent in content creation for web, social, and email.
  • Event coordination wizard—meticulous, cool under pressure, and guest-focused.
  • Ability to juggle multiple projects with precision and creativity.
  • Strong visual sensibility; familiarity with design tools.
  • Passion for wine and premium experiences—experience in wine marketing highly regarded.

You'll Need To:

  • Be based in Woodside, SA and happy to travel to Tasmania for key brand events and activations.
  • Thrive working both independently and collaboratively across teams.
  • Excel in a fast-paced, high-standard brand environment.

Why Join Bird in Hand?

We're more than a winery—we're a destination for art, culture, and luxury. You'll be part of a close-knit, creative team that values bold ideas, elegant execution, and authentic connection.

How to Apply

Please send your resume and a brief cover letter and/or portfolio showcasing your relevant work to:   Applications close when the right candidate is found—so don't delay

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