Marketing Activation Manager

2 days ago

Adelaide, South Australia Haircare Group Full time $90,000 - $120,000 per year

About Haircare Group:

Haircare Group is a trusted partner in the professional hair industry, proudly Australian-owned with over 50 years of experience. Founded by a hairdresser for hairdressers, we are recognized as an industry leader in building brands and distributing high-quality haircare products and services across Australia and New Zealand.

Our customers are at the heart of everything we do, and we focus on building long-term, mutually beneficial relationships with our partners. As a family-owned business, we pride ourselves on being a passionate, innovative team, committed to excellence, integrity, and community.

We are the Home of Professional Hair.

About the Role:

We're looking for a Marketing Activation Manager who will act as the key custodian of brand execution, bringing Haircare Group's brand campaigns to life. In this hands-on leadership role, you'll manage the activation of integrated marketing campaigns across trade, digital, social, PR, and design channels — ensuring cohesive, on-brand execution that drives results.

You'll lead a small team of specialists across brand, social media, and design, working closely with internal stakeholders and external agencies to coordinate launch calendars, creative assets, content delivery, and in-market execution.

You'll also play a key role in measuring campaign performance and providing market insights, particularly to support the launch and positioning of new brands and products.

If you're highly organised, creatively minded, and passionate about upholding brand integrity while delivering flawless execution — this role is for you.

About You:

  • 8+ years' experience in marketing with a focus on campaign execution and activation
  • Demonstrated leadership of or close collaboration with social and design functions
  • Strong project and stakeholder management skills across internal teams and agencies
  • A solid understanding of integrated marketing across digital, trade, social, and PR
  • A natural ability to manage multiple priorities with calm confidence and a sharp eye for detail
  • Passion for brand storytelling, creative execution, and maintaining brand consistency across all touchpoints.

Bonus Points For:

  • Experience in beauty, retail, or consumer products
  • Confidence working across regional teams or multiple brands
  • Familiarity with tools like Canva, Meta Business Suite, Later, or social analytics platforms

Why You'll Love It Here:

  • Work with internationally iconic brands in a creative, high-performing team
  • Be part of an entrepreneurial company with a bold growth vision
  • Competitive salary and annual gratis product allowance.
  • Generous discounts on products.
  • Access to free on-site parking.
  • A modern head office in Marleston, Adelaide.
  • A fast-growing business with a strong culture, big vision, and room to grow

This is an exciting opportunity to join a thriving, values-driven business in the beauty industry — and take ownership of how our world-class brands show up in market.

Ready to activate your next career move?

Apply now and make your mark in an exciting, rapidly evolving industry

You must have full Australian work rights to be considered for this role.

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