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Senior Brand Manager

2 weeks ago

Surry Hills, New South Wales, Australia Pinnacle Drinks Full time $90,000 - $120,000 per year

Company Description

Established in 2012, Pinnacle Drinks exclusively partners with winemakers, growers, brewers and distillers to deliver some of the world's leading brands across the wine, beer and spirits categories.

We are proud to be part of the Endeavour Group – Australia's leading retail drinks and hospitality business united around the common purpose of 'creating a more sociable future together.

Job Description

  • Bring your passion and feel the energy
  • 6 Month Fixed Term opportunity
  • A great opportunity for a strategic brand manager to lead our Beer & Cider portfolio

As the Senior Brand Manager - Beer & Cider you will lead portfolio planning and develop strategic plans, innovation and NPD within the Pinnacle Beer & Cider portfolio; including building portfolio and brand plans to drive performance and equity for the Pinnacle Drinks brand and International portfolios.

You'll be required to lead the portfolio strategy - across customer, category segments, NPD and brand thinking - and you'll be responsible for developing brand plans and innovation that cover an analytical viewpoint of category, customer and brand performance. This role is also integral to planning activities such as product launches, promotional activities, advertising, PR and events as agreed with the Head of Marketing.

You'll develop and implement annual brand and activation plans with our exclusive partners to build performance and drive equity for Pinnacle Drinks International Brands.

The Senior Brand Manager - Beer & Cider will provide strategic leadership and direction to the Marketing Coordinator – Beverages, taking full responsibility for guiding, developing, and empowering their performance and professional growth.

Sound good? Read on.

Here is a taster of what you can expect in this role:

  • Lead and develop a direct report.
  • Channel & content planning for each brand within your portfolio.
  • Use data driven insights to form strategic decisions and campaign development
  • Drive the setup and inputs into monthly category gate papers for Beer & Cider.
  • Lead the development of new product concepts aligned to market opportunities and customer needs and drive product development from conceptualisation to launch.
  • Work collaboratively with internal Business Teams to deliver input and sign-off on new product launches.
  • Lead and implement successful product launches by working with the Business Development and Sourcing teams to manage NPD communication to all channels.
  • Lead the marketing for our export brands including developing the brand portfolio for key international markets and distributors.
  • Become an expert on the market, consumers, customers & competitors.
  • Build great relationships with external agency partners, internal stakeholders in marketing and commercial functions, and International teams.
    Financial management including management of budgets, building annual budgets, cost optimisation, accounts, quotations and reconciliations.

Qualifications

Now let's talk about you:

  • Demonstrated ability to think strategically and act independently to drive brand-specific objectives using category expertise.
  • Strong understanding of the market landscape, including customer segmentation, product dynamics, and evolving consumer trends and needs.
  • Proven experience in building successful brands (ideally in the liquor industry, or similar) and executing effective supporting activities, such as PR, content creation, and merchandising.
  • Skilled in developing brand architecture and leading new product development (NPD) initiatives.
  • Strong leadership presence in category management, with the ability to align and influence a broad range of internal and external stakeholders.
  • Excellent communication and interpersonal skills, with a consistent track record of influencing outcomes across multiple teams.
  • Highly self-motivated with strong organizational and time-management capabilities.
  • Commercially minded, with a focus on delivering measurable outcomes through brand performance, portfolio growth, and equity development.
  • Creative approach to brand planning, from concept development to campaign execution, aligned with strategic goals.
  • Experienced in customer analysis, market research, and above-the-line (ATL) marketing execution.
  • 5–10 years experience of leadership and hands-on experience ideally within the Beer and Cider category, with a deep understanding of consumer behavior, competitive landscape, and market dynamics.
  • G Suite capability, particularly Sheets and Slides.

The benefits are good too

  • We offer flexible working in every sense
  • An exclusive discount card for BWS, Dan Murphy's, Woolworths, BIG W and other Endeavour Group brands, including our ALH pubs
  • Monthly meeting-free days
  • Your health and wellbeing is your most important asset, and as one of our valued team members, it's our first priority. You will have a range of free services to help you live well and support your physical, mental and financial wellbeing
  • Endeavour Group is full of opportunities - use our dedicated learning and development options to grow an idea, yourself, and your career. This is just the start, so dream big.

At Endeavour, we value being a workplace where everyone's welcome - if you meet a number of the requirements (and not all), we encourage you to apply.

Additional Information

We are together creators

With a portfolio that includes Dan Murphy's, BWS, ALH Hotels, Pinnacle Drinks and more, Endeavour Group is big on sociability. Together we create the moments that bring millions of people together. And together we have more fun, create more opportunities, and score a lot more goals. We're serious about creating a safe, inclusive and fun place to rock up to where equal opportunity is key, and flexibility is part of how we roll.

We're all about creating a more sociable future - for our customers and each other. If this job excites you - and you're close-enough on the requirements, reach out, we'd love to hear from you.

You can learn more about working with us on LinkedIn or at

Our Talent Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Endeavour Group is not responsible for any fees related to unsolicited resumes.

#WeAreTogetherCreators #ComeAsYouAre #DreamBig #FeelTheEnergy #LeaveYourMark #EndeavourGroup