Marketing & Brand Executive

10 hours ago

Prahran, Victoria, Australia Lucretia Lighting Full time $90,000 - $120,000 per year

Are you passionate about crafting powerful marketing campaigns that bring high-end lighting and innovative materials to life? Join Lucretia Lighting in Melbourne and play a key role in shaping our brand story, engaging customers, and showcasing our unique products to Australia and the world.

About Us

Founded in 2012 in Melbourne, Lucretia Lighting is a leader in decorative lighting, customized fixtures, architectural lighting, outdoor solutions, LED signage, and innovative building materials. Our showroom attracts clients seeking unique lighting experiences, and we are expanding our marketing efforts to connect with both retail and commercial customers.

Key Responsibilities

  • Develop and execute marketing plans for both retail and commercial segments
  • Manage and update the company website, Instagram, LinkedIn, and other social media platforms
  • Plan and implement Google and Meta (Facebook/Instagram) advertising campaigns or coordinate with external agencies to ensure performance
  • Create and send EDM campaigns to promote new products and case studies, following up with potential customers
  • Register and maintain company profiles and projects on global architecture and design platforms
  • Collaborate closely with the sales team, engaging directly with leads from ads, website, social media, and EDM campaigns
  • Invite customers to visit our showroom and arrange personalized experiences
  • Support the BDM (Business Development Manager) by preparing project presentations, tailored proposals, and promotional materials
  • Compile and analyze monthly marketing performance data, providing actionable insights

Requirements

  • Excellent written and spoken English communication skills
  • Minimum 2 years' experience in digital or content marketing
  • Familiarity with Google and Meta advertising platforms or a strong willingness to learn
  • Experience managing social media accounts (Instagram, LinkedIn, etc.)
  • Ability to use design tools such as Canva, Photoshop, or CapCut
  • Strong customer service mindset, comfortable engaging directly with customers
  • Background in lighting, homewares, building materials, or architecture/design industries is an advantage
  • Experience using HubSpot or a similar CRM daily to manage campaigns, track leads and measure performance

Location

Based at our Prahran showroom and office in Melbourne, with opportunities to participate in industry events and client meetings.

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