Product & Marketing Manager

An exciting opportunity has become available for a motivated and results-driven individual to join our CVS team as a Product & Marketing Manager, based at our Dandenong premises. In this role, you will be responsible for managing and developing the CVS product portfolio in line with the sales business strategy, market demand, and general requirements. You will also assist in the development and execution of the CVS Sales Strategy. A key aspect of the role involves establishing and strengthening intercompany relationships to enhance the KBA CVS product offering and meet customer expectations. Additionally, you will be responsible for developing and executing marketing strategies that align with the overall sales strategy.

Core Responsibilities:

• Conduct and compile market intelligence to support strategic decision-making, including analysis of brand/product market share, identification of new product opportunities, and evaluation of market trends, specifications, and customer needs.
• Support Sales Management in the creation and execution of product promotions and marketing campaigns.
• Collaborate with the Purchasing Manager and Sales Management to assist in forecasting and planning for new, refreshed, or strategically promoted product lines.
• Promote products to customers and partners through various channels, including face-to-face engagement, print materials, and digital platforms.
• Stay current with industry trends by participating in workshops, reviewing professional publications, and leveraging personal and professional networks.
• Coordinate cross-functional project engagements involving Engineering, Procurement, Production, Sales, and Customer Service teams for the development of the product portfolio.
• Monitor and manage marketing expenditures and other related cost centres to ensure alignment with budget and strategy.
• Develop and maintain the CVS product portfolio in accordance with business objectives and evolving customer requirements.
• Design and implement marketing strategies that align with sales objectives and broader business goals.
• Lead the planning and execution of trade shows, customer engagement events, and product showcases such as Information Evenings, Drive Days, and Open Days.
• Build and maintain strong working relationships with key internal stakeholders, including Centres of Competence (CoCs) and product owners, to ensure effective product management.
• Perform additional duties as assigned by the Sales Business Manager.

Professional Experience and Educational Requirements:

• Tertiary qualification in business, Marketing, Commerce, or a related field.
• Equivalent industry experience may be considered in lieu of formal qualifications.
• Additional training or certification in marketing or commercial vehicle systems will be viewed favourably.
• Minimum of 5 years' experience in one or more of the following areas:

o Product management

o Spare Parts Interpreting

o Engineering

o Marketing

• Proven experience in developing and managing marketing programs, trade fairs, and product campaigns.
• Strong track record in managing external stakeholder relationships and building intercompany collaboration.
• Proficiency in SAP systems preferred.
• Advanced skills in Microsoft Office Suite, particularly Excel, Work, Power Point and Power BI.
• Demonstrated ability to align product portfolio development with sales strategy and market demands. Strong initiative and time management skills
• Strategic Thinking and Vision
• Creativity and Innovation
• Strong communication skills
• Customer Orientation

Additional requirements for working with Knorr-Bremse Australia Pty Ltd:

• Passing a pre-employment medical
• Australian working rights

Please ensure you attach a cover letter with your resume and answer all screening questions attached to your application.

Knorr Bremse Australia is an Equal Opportunity Employer that promotes an inclusive culture, committed to creating an environment where our people feel valued and are treated fairly and respectfully. We recognise value the diversity of skills and experiences of our employees, whose efforts result in the strength and growth of Knorr-Bremse Australia. Women and Aboriginal and Torres strait Islander candidates are encouraged to apply.

'Embracing diversity: Driving us forward'

Resumes submitted via the My Recruitment Plus portal may be used to create a Talent Pool for similar future roles (ongoing or temporary) that may arise over the next 18 months.

To apply online, please click on the appropriate link below.

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