Product Marketing Manager
18 hours ago
Our global customer list includes top-tier brands and government agencies like the City of New York, Westpac, National Australia Bank (NAB), Australian Prudential Regulation Authority (APRA), Security Benefit, Cupertino Electric, Australian Securities & Investments Commission (ASIC), Transport for NSW, Ausgrid, Pacific Gas & Electric (PG&E), and Delaware Life.
But there's more to us than the what we do — like the who behind it all. Team RecordPoint is made up of 100+ tech-driven professionals at the top of their respective fields. Together, we foster a supportive, collaborative and transparent environment, collectively working toward the singular goal of continuously doing better.
While we've got all the perks you'd expect — think truly flexible work arrangements, generous paid parental leave, 4 weeks annual leave and Employee Share Options — you might find that the greatest benefit of all, is the team you join.
Scope of role: At RecordPoint, our Product Marketing Managers play a key role in bringing our products to life in the market. Think of them as the go-to people for making sure our products are not only launched effectively, but also truly resonate with our customers. They help drive awareness, encourage adoption, and support growth by shaping smart, thoughtful go-to-market strategies. They're also our in-house experts when it comes to understanding the market, our customers, and how our products solve real problems. Their insights help guide our sales and customer teams so they can confidently talk about the value and unique strengths of what we offer. To thrive in this role, you'll need to be a strong communicator—whether that's through writing, presenting, or collaborating with others. You'll work closely with lots of different teams across RecordPoint, so being a great planner and a proactive team player is essential. You'll be responsible for:
- Positioning & Messaging Framework - Developing positioning and messaging that clearly communicates how RecordPoint products solve audience challenges.
- Product Features & Benefits - Producing collateral that outlines RecordPoint product features in terms of real customer benefits and workflow improvements.
- Stakeholder Management and Team Collaboration - Collaborating with the Product team, Engineering teams and customer-facing teams (Sales, Customer Success, and Support) to share insights and understand our customers' challenges better.
- Competitive Analysis - Conducting competitive analysis to highlight differentiators and maintain comparison tools.
- Audience Interviews - Interviewing customers and prospects to understand their complete workflows and pain points.
- Audience Research & Persona Development - Building and maintaining detailed audience personas based on research and behavioral insights.
- Product Launch Planning & Execution - Planning and executing product launches that address specific market needs and align with company goals.
- Pricing & Packaging - Working with the Product team to define and refine pricing and packaging based on audience segments and value perception.
- Sales Enablement Content - Creating sales enablement content that supports the buying process and highlights product fit.
- Customer Marketing Strategy - Leading customer marketing efforts that turn satisfied users into brand advocates and storytellers.
- Craft clear product messaging that connects customer challenges with how our products solve them.
- Translate features into benefits that make sense in the context of real customer workflows.
- Collaborate with Product, Sales, and Customer teams to align on audience needs, product value, and messaging.
- Create sales enablement materials like playbooks, pitch decks, and battle cards.
- Plan and execute go-to-market campaigns for new product and feature launches.
- Interview customers and conduct research to build detailed personas and understand workflows.
- Track competitors and update comparisons to help position RecordPoint effectively.
- Write and produce content such as product overviews, videos, and webinars.
- Develop and refine pricing and packaging using customer and market insights.
- Showcase customer success stories that demonstrate real value and drive engagement.
- Direct product marketing experience with a track record of driving growth in technology companies.
- Ability to effectively collaborate with multiple teams and stakeholders across the business, including Sales, Marketing, Engineering, Product Management, and Executive.
- Proven ability to influence these cross-functional teams without formal authority.
- Excellent written and verbal communication skills; ability to write and produce content for various channels; ability to effectively communicate your message through in-person and virtual presenting.
- Ability to distil technical products and features to create compelling stories and messaging; experience creating sales narratives and training sales teams to sell and position products effectively.
- Experience with customer and market research through various methodologies, such as surveys, desk research, and interviews.
- Strong understanding of effective GTM strategies and a solid foundation in product marketing fundamentals.
- Analytical and problem-solving skills, with the ability to analyze market trends and customer insights to identify business opportunities.
- Strong collaboration and project management skills, with the ability to work effectively with cross-functional teams and manage multiple projects simultaneously.
- Fast-growth Australian-owned company
- Flexible work environment and a strong focus on work-life harmony
- Innovation is our way of life
- Personal Development budget for all staff
- Access to Employee Stock Ownership Plan
- A brilliant graduate program that provides both mentoring and growth opportunities for all
- Work on a product that makes a real social-good impact on the world
- Global opportunities
How to apply: Click the 'apply now' button send us your CV. RecordPoint is an equal opportunities employer. We offer a fast-paced, dedicated and enjoyable environment, working with some of the best people in the industry. If you want to know what to expect from a RecordPoint application process, read more here:
No recruiters please, we've got this one covered. You will need to pass a police background check to be eligible for employment at RecordPoint. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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