CRM Executive

• 5 weeks annual leave + other amazing benefits
• Genuine Career Development opportunities
• Melbourne based role (WFH Monday and Fridays)

About Us

At Sportsbet, we're all about bringing excitement to life for our 2 million customers. As part of the global Flutter Group, we're a tight-knit team of 1,300 in Melbourne, Sydney, and Darwin, passionate about challenging the status quo. We're proud to be recognized as one of LinkedIn's Top 25 Companies and one of the Top 10 Workplaces for Women.

We're an inclusive employer who celebrates diversity and is committed to helping you thrive. Whether you're looking for flexibility, career growth, or a supportive environment, we're here to help you succeed.

Committed To Responsible Gambling

Our commitment to responsible gambling is genuine and demonstrated through the wide range of responsible gambling initiatives and tools.

We're proud to be the leaders in responsible gambling in our industry, not just locally, but globally.

About The Role

Reporting into the CRM Manager, you focus on operational campaign execution that drives customer engagement and delivers business outcomes through impactful, relevant, and timely customer communications. This role includes overseeing end-to-end execution and optimisation of customer marketing campaigns to provide best-in-class omnichannel experiences across SMS, email, push notifications, and in-app messaging. You will collaborate with the Customer Marketing Strategy team to align communication approaches across major events, product launches, and other business objectives to engage customers and drive business outcomes.

You will also:

• Lead the delivery of innovative, engaging and personalised campaigns from the Customer Marketing Power Plan across owned channels
• Champion our brand tone of voice through copy and style of communications, ensuring we maximise our Product, Racing, and Sporting experiences.
• Develop and share detailed communication plans for each campaign, including copy, creative, timing, and placements.
• Lead the build and optimisation of core automated journeys within Braze based on behavioural triggers & high value actions.
• Ensure all campaigns are delivering as expected & to the right customers, with a heightened focus on regulatory or high impact campaigns.
• Conduct quality assurance checks on CRM communications campaigns to ensure accuracy, compliance with standards, and regulatory adherence.

CRM/Braze experience essential, and wagering/gaming experience preferred.

Why You'll Love Working Here

Along with a competitive salary and generous performance-based bonus, here's some of our other benefits:

• 25 days annual leave
• Genuine flexible working policy
• $1050 work-from-home allowance to set up your home office
• Access to our Employee Assistance Program and a Circle In membership
• Access to outstanding career development programs, including expert-led internal training and external learning opportunities
• Weekly concierge service including free massages, facials and nail appointments – all onsite
• Free coffee, daily fresh fruit, breakfast provisions and Kombucha on tap in the office
• Weekly rotating socials, from Thursday drinks to coffee carts and fun team events
• End of trip facilities with onsite table tennis and pool tables
• Generous parental leave and return-to-work benefits
• Hack Days: Participate in our hack days, where creativity and collaboration lead to exciting new ideas and projects.

What's the Green Tick Feeling?

Well, it's different for everyone, yet unites us all. It's the feeling you get when you succeed, no matter what success looks like to you. It could be developing your career, it could be working on an industry leading project, or it could be making it to school pick up in time. It's all the little and big things that make you feel like you're thriving when working at Sportsbet.

We're an inclusive employer who welcomes you for who you are, as you are – so, if you require adjustments to the recruitment process, please let us know in your application. We also know flex means different things to different people, so let us know how we can support you to be your best.

We review applications quickly, so apply soon Check out our Instagram, LinkedIn, and careers website for more about our inclusive culture.

Ready for your Green Tick Feeling? Apply now.