CRM Coordinator

About the Opportunity

Our Mitre 10 team is seeking a CRM Coordinator who'll be responsible for the delivery of email and SMS marketing campaigns.

You will manage the end‑to‑end deployment of CRM campaigns - from content ideation and drafting emails, to distribution. You'll also work with internal stakeholders to develop UGC, ensuring everything is timely, accurate, engaging and aligned with our retention and growth goals.

This is a fixed-term contract position until 3 July 2026, with the prospect of a permanent offer at the end of the contract.

What you will be doing:

• Coordinate and manage the full deployment of email and SMS marketing campaigns using our CRM platforms.
• Build and maintain campaign calendars and timelines to guarantee on‑time execution.
• Collaborate with Marketing, Promotions and Creative teams to ensure campaign assets (copy, design, links) are accurate and deployment‑ready.
• Manage customer segmentation and audience targeting, using data and campaign requirements to guide selections.
• Conduct comprehensive QA: email render tests, SMS content checks, link/test token validation across devices and platforms.
• Monitor campaign delivery metrics (delivery rates, opens, clicks) and provide post‑campaign performance reports.
• Assist with CRM database hygiene and administration (suppression lists, opt‑outs, list maintenance).
• Support ad‑hoc campaign projects including A/B testing setup and reporting.
• Provide store‑level administrative support around loyalty communications and customer service as needed.

You're likely a match if you are/have:

• 1–2 years' experience in CRM, marketing coordination or digital marketing, with solid knowledge of CRM best practices and marketing automation.
• Familiarity with personalisation techniques, customer segmentation and A/B testing frameworks, paired with the ability to turn data into actionable insights and report findings.
• Working knowledge of multi‑channel campaign delivery (email, SMS, push, in‑app) and basic proficiency with CRM/automation platforms such as Salesforce Marketing Cloud, Klaviyo or Braze.
• Strong organisational skills with the ability to manage multiple campaigns and deadlines simultaneously, while maintaining high attention to detail and quality control.
• Proven experience collaborating across marketing, promotions, creative, data and operations teams, with effective verbal and written communication skills.
• Analytical mindset: monitoring delivery, open rates, click‑throughs and other key metrics — using those insights to optimise campaigns and improve performance.
• Understanding of customer data usage, privacy standards and email/SMS marketing regulations (e.g., Australian Privacy Act) and a proactive, solution‑oriented approach to compliance and database hygiene.
• Experience in a retail or omnichannel environment (preferred), with awareness of how CRM integrates with broader marketing, loyalty and digital ecosystems.

What's on offer

We're proud to offer a workplace that supports your well-being, growth, and belonging: 

Extra Leave: Enjoy a 5th week of annual leave, 2 well-being days, plus 1 volunteer day annually 

Career Growth: Endless learning and development opportunities 

Parental Leave: 12 weeks of gender-neutral paid leave for primary carers 

Inclusive Culture: Bronze Employer for LGBTQ Inclusion 

Neutral Pay Gap: Gender pay gap under 5% (WGEA 2024–2025)  

Mental Health: Gold accreditation by Mental Health Australia 

Flexibility: Flex Ready and Family Friendly Workplace accredited 

About Us

At Total Tools & Hardware Group (Part of Metcash), we're more than just a group of hardware and tool retailers — we're a national network helping build stronger communities.

Backed by trusted brands like Mitre 10, Total Tools, and Home Timber & Hardware, TTHG supports independently owned, joint venture, and company-owned stores across Australia. With a strong focus on local ownership and expert advice, we give tradies, builders, and DIYers the edge they need to tackle any job — big or small. Whether it's trade-quality tools from Total Tools or reliable hardware from Mitre 10 and HTH, TTHG is the powerhouse behind the stores that keep Australia building.

#INHT #LI-SC1