Head of Digital

20 hours ago

Melbourne, Victoria, Australia Roll'd Full time $80,000 - $120,000 per year
  • Melbourne Based Position
  • Annual Profit Share Bonus
  • Exceptional Office Team

At Roll'd, we're on a mission to share the fresh, vibrant flavours of Vietnamese street food with the world. With stores across Australia and growing, we're more than just a food brand — we're passionate, down-to-earth people who love what we do.

As we continue to scale, we're investing in innovation and digital transformation to elevate our customer experience across every touchpoint — from in-store to online.

About the Role

We're looking for a dynamic, commercially minded Head of Digital to lead our digital strategy and growth.

Reporting directly to the CEO this role will drive the end-to-end digital ecosystem for Roll'd — spanning brand, customer engagement, eCommerce, loyalty, digital media, and CRM.

You'll be responsible for shaping our digital roadmap, leading key digital projects, and leveraging data-driven insights to enhance performance, conversion, and retention.

Key Responsibilities

  • Develop and deliver the end-to-end digital roadmap across web, app, CRM, and loyalty to drive engagement and conversion.
  • Oversee all paid media, SEO/SEM, and social campaigns, leveraging analytics to maximise ROI and customer acquisition.
  • Collaborate with delivery partners to optimise channel performance, visibility, and profitability.
  • Use customer and data insights to shape digital decisions, measure performance, and enhance the customer journey.

About You

You're a strategic thinker and hands-on operator who thrives in fast-paced, growth-focused environments. You understand how to blend brand storytelling with commercial performance, and you're comfortable driving both the creative and technical sides of digital.

You'll bring:

  • 7+ years' experience in digital marketing, growth, or eCommerce leadership (ideally in retail, QSR, FMCG)
  • Proven success managing multi-channel digital campaigns & budgets.
  • Strong knowledge of SEO, SEM, paid social, CRM, loyalty, and web analytics tools.
  • Experience leading agency partnerships and digital transformation projects.
  • Data-driven mindset with excellent analytical and reporting skills.

Why Roll'd?

  • Join a fast-growing Australian brand that's reshaping the fast-casual dining space.
  • Work alongside passionate, talented people in a supportive, family-oriented culture.
  • Hybrid working model with flexibility to balance office and home.
  • Real opportunity to make an impact, lead transformation, and shape Roll'd's next chapter of growth.

Ready to roll with us?

If you're an innovative digital leader who's ready to drive change and deliver impact — we'd love to hear from you.

Apply now or reach out to for a confidential chat.

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