Digital Manager

At Peter Mac we aim to continuously improve cancer care, research and education across all cancers and for all people affected by cancer: changing lives, breaking new ground. Everything we do is underpinned by our core values, Excellence, Compassion and Innovation. Welcoming people from a wide variety of different backgrounds and experiences is critical to fostering innovation, cultivating compassion, attracting and retaining top talent and providing the best possible cancer care for our patients.

The Peter MacCallum Cancer Foundation is the fundraising arm of Peter Mac. While our internationally recognised cancer researchers have great success securing competitive project grants, these grants rarely fund new innovative projects, or the state-of-the-art technologies and resources needed to undertake these research projects. Funds raised by the Foundation give some of the brightest minds in cancer research the specialised technologies they need to make important new discoveries.

YOUR ROLE IN OUR FUTURE
Digital Manager
Ongoing, Full Time Role, reporting into the Head of Communications and Brand.

The Digital Manager will lead the transformation of our online presence and deliver innovative digital strategies that grow engagement and inspire philanthropic giving. 
This role will develop and execute a Foundation-wide digital strategy, driving growth across all channels and enhancing the supporter experience. Reporting to the Head of Communications and Brand, the Digital Manager will work with all fundraising programs to optimise digital campaigns, platforms, and processes—strengthening the Peter Mac brand and maximising fundraising outcomes.

You will bring extensive expertise in digital marketing, analytics, and leadership, with the creativity and innovation to deliver new digital initiatives that generate measurable results.

The key components of the role are:

•    Lead the development and delivery of the Foundation's digital strategy, ensuring alignment with organisational goals and fundraising objectives.

•    Use data insights to identify opportunities to enhance digital activities and introduce new initiatives that drive growth and engagement. 

•    Manage a team of digital specialists, fostering a collaborative culture with clear processes. 

•    Provide digital expertise and support across all fundraising and philanthropy programs. 

Remuneration for this role starts from $120, weeks leave + salary packaging

Applicants to this role should provide a covering letter outlining relative key skills and experience to assist us with our assessment. Examples of work to support your application are welcome.

For further information about this opportunity, you can contact the Hiring Manager for a confidential discussion.
Hiring Manager: Kristi-Lyn Charter
Contact Number:
Email: Kristi- using the subject line: Digital Manager enquiry 

Applications Close: 11:59PM Tuesday 14 October 2025

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Position Summary

The Digital Manager will lead the development and execution of an organisation-wide digital strategy to transform the Foundation's online presence. 

This role will service all fundraising programs to identify opportunities to enhance existing digital activities and engage online audiences to drive growth across the Foundation's digital channels and support our fundraising efforts. 

The Digital Manager will use their extensive experience to analyse performance and provide strategic insights to optimise digital campaigns and platforms to strengthen the Peter Mac brand and increase fundraising revenue. 

In addition, this role will lead the introduction of new digital initiatives to generate results and enhance efficiencies. 

Enterprise Agreement

Health and Allied Services, Managers and Administrative Workers Enterprise Agreement

Classification or Salary Range

HS Grade 3

Immunisation Risk Category

Immunisation Category C

Key Relationships

Internal

•Chief Executive Officer

•Head of Fundraising

•Head of Philanthropy 

•Foundation Leadership Team

•Digital Specialist

•Digital Individual Giving Coordinator

•Digital Community Fundraising Coordinator

•All Foundation team members

•Peter Mac staff

External

•Effective working relationships with all stakeholders including suppliers

Skills

Essential Requirements

Experience:

•Degree in marketing, communications, digital media, business or similar

•Minimum 10 years' experience in a similar digital role, with at least five years in a leadership capacity

•Demonstrated experience leading and managing digital marketing strategies.

•Advanced understanding of digital platforms and tools, including website, digital analytics tools, CRM, SEO and SEM, and social media platforms.

•Demonstrated experience working collaboratively to deliver multichannel campaigns. 

•Demonstrated experience managing diverse digital teams.

Skills:

•Excellent analytical skills  

•Strong understanding of digital marketing trends and best practice 

•Takes a creative and innovative approach using data insights to enhance digital performance across all digital platforms

•Works collaboratively with others to integrate digital initiatives and manage processes across teams

•Displays initiative

•Attention to detail

•Proactive approach to problem solving

•Good time management skills

Desirable Requirements

•Experience in a nonprofit or fundraising organisation

•Relevant digital marketing or project management certifications

•Experience in vendor management, budget oversight and digital agency management.

Key Accountabilities

Key Accountabilities
Demonstrated by / Key Performance Indicators

1.Develop, maintain and adapt a digital strategy which aligns with the Foundation's goals and fundraising objectives and supports a cohesive digital experience for our audience.

•Conduct an annual audit of the Foundation's current digital activities and platforms to identify opportunities for growth.

•Collaborate with stakeholders and teams to assess opportunities to enhance digital activities, identify process improvement and introduce new initiatives.

•Regularly undertake competitor analysis to identify industry trends, best practice and emerging digital marketing technologies.

•Utilise audience data and behavioral insights to develop a data-driven approach to the development and implementation of the digital strategy. 

•Review the Foundation's Strategic Directions to translate the Foundation's strategic goals into actionable digital initiatives. 

•Establish clear key performance indicators across fundraising programs to measure the success of digital tactics and campaigns

2.Drive digital transformation initiatives

•Engage with the fundraising programs to ensure that digital initiatives align with their program's objectives.

•Collaborate with stakeholders across the Foundation to integrate digital strategies with existing organisation efforts in offline channels.

•Work closely with stakeholders to optimise donation processes and online giving platforms to enhance donor experience.

•Work with teams to review and help manage data flow between systems to ensure accurate audience segmentation and data integrity to deliver targeted, personalised communications.

•Work with the Digital Specialist to explore opportunities to enhance brand visibility online and boost audience engagement.

•Collaborate with the Digital Specialist to ensure digital platforms are fit for purpose.

•With the Senior Data and Analytics Manager and other relevant stakeholders, explore the adoption of new channels and technologies, and support the Foundation to integrate these with supporter experiences.

3.Analytics and Reporting

•Oversee ongoing evaluation and optimisation of the Foundation's digital channels to maximise reach, engagement, revenue and ROI.

•Generate reports and present findings to key stakeholders with actionable insights to refine digital strategies and tactics.

•Regularly monitor user behaviour and engagement to provide data-driven recommendations for continuous improvement.

•Work collaboratively with Peter Mac colleagues to ensure insights are shared more broadly with the team to inform digital initiatives across the Foundation.

Key Accountabilities (Contd..)

Key Accountabilities
Demonstrated by / Key Performance Indicators

4.Manage a team of digital specialists to provide digital support to the Fundraising and Philanthropy programs

•Champion and advocate for the delivery of digital marketing strategy initiatives, to drive a culture of innovation and 'speed to market' within the digital team and the wider organisation

•Provide leadership to a team of digital specialists to support an innovative and collaborative culture, communicating and implementing the Foundation's strategic vision to achieve strategic priorities.

•Manage workflows to allocate digital resources in a timely manner to deliver and support digital initiatives across Fundraising and Philanthropy.

•Provide digital subject matter expertise to fundraising projects across the Foundation to ensure best practice and alignment with digital strategy.

•Work with the Digital Specialist and Digital Coordinators to foster processes that promote collaboration across teams to improve efficiencies across digital initiatives.

•Collaborate with external agencies where needed to deliver digital activities, and support multi-channel campaigns.

•Collaborate with digital specialists to ensure all platform users across the organisation have sufficient training.

•Maintain strong effective working relationships with key internal and external stakeholders.

5.Other Duties

•Understands and complies with all relevant legislation and Peter MacCallum Cancer Centre and Peter MacCallum Cancer Foundation policies, procedures and legislative requirements.

•Attends, participates and contributes to relevant professional development and training opportunities.

•Support the fundraising team during functions or events if/when required.

•Undertake other duties, which are appropriate to the level of the position.

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For further information about this opportunity, click Apply to be redirected to the Peter Mac Careers page where you can review the position profile. Alternatively, please contact us for a confidential discussion.

Peter Mac is a child safe organisation and has a commitment to child safety and wellbeing.

WHY WORK FOR PETER MAC

• Peter Mac offer a range of benefits which support our people both personally and professionally.
• Our staff benefits include award winning facilities, professional development and events, a health and wellbeing program, flexible work practices and policies and financial benefits such as salary packaging.
• We encourage applications from Aboriginal and Torres Strait Islander people, all members of the LGBTQI community and people with a disability.

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