Digital Performance Manager- Wagering

We're Alignr the modern recruitment partner helping ambitious businesses hire smarter and scale faster. This time, we're partnering with a high-growth wagering & sports entertainment business that's investing heavily into digital marketing. They're searching for a Digital Performance Manager who lives and breathes acquisition, retention, and data-driven digital funnels. Think: wagering, racing, footy, NBA, NRL, AFL, sports syndicates, customer funnels — that's the world you'll play in. This is a newly created role with real ownership, joining a scaling-up function with funding, leadership backing, and the freedom to create. Are you looking for… A role where you can own digital acquisition & retention end-to-end?A true performance marketing role across SEO, SEM, content, CRM, customer journeys & lifecycle?A chance to shape a growing digital function — not just maintain what exists?A business investing heavily in brand, digital, and customer experience?A succession path into senior/Head of roles with leadership exposure?A flat, fast, "no princesses, no cowboys" culture where ideas are backed?What's in it for you?Attractive Salary $130,000 – $140,000 Base + Super + BonusHybrid: WFH Mondays, early finish Fridays (~1pm) (unless urgent deadlines)CBD Office Locations | Amazing Set UpWork closely with the Head of Digital MarketingJoin a function with serious investment behind itFreedom to create, test, and build digital performance funnels5 weeks annual leave (+ working Melbourne Cup)Succession planning: this role has genuine pathway to senior leadershipWork across betting apps + website with national brand reachBuild and optimise across acquisition, retention, CRM, SEO, SEM, content, paid, and customer journeysYour next company & team This is a sports + wagering + digital-first business in a state of growth, backed by a bold 3-year strategy. They're pushing hard on brand, digital presence, and customer experience. Working closely with the Head of Digital Marketing (hands-on, great leader) and collaborating with Automation, Social, Product, Creative, and external partners (Google, Meta, Apple). It's fast, commercial, data-driven, and ideal for someone who loves sport, racing, markets, and measured outcomes.They want someone who understands the wagering mindset — either professionally or personally (Betfair, racing, fantasy, sports syndicates, etc.). What You'll Do Own end-to-end performance marketing: planning, execution, optimisation, reportingManage paid search (Google Ads – Search/PMax/Apps), Display, YouTube, Meta, ASAOptimise acquisition funnels across app & web to deliver CAC and conversion targetsManage conversion tracking, tags & triggers through GTM + platform toolsMonitor, analyse, and report on performance using GA4, AppsFlyer, Amplitude, Power BIIdentify growth opportunities, new tactics, and emerging digital trendsCollaborate with Social, CRM/Automation, Creative, and broader Marketing teamsManage relationships with Google, Meta, Apple & key external suppliersEnsure all campaigns comply with wagering regulations & advertising standardsSupport broader digital marketing initiatives as requiredYou'll Thrive Here If You…Love analysing numbers and turning them into actionFollow sports/racing and understand punter behaviourEnjoy ownership, pace, and accountabilityCan collaborate with multiple teams without losing focusWant the freedom to innovate in a scaling digital functionThis Role Isn't For You If…You've never touched or engaged with wagering / racing / sportsYou want a slow, corporate environmentYou need heavy structure or layers of sign-offYou don't enjoy pace, ambiguity, or "figure it out" energyMust-HavesMust have experience in wagering / sports OR personal engagement in wagering/sports/racing (e.g., Betfair, multis, form analysis, syndicates)Must have 3+ years in performance marketing, digital marketing, or paid mediaStrong hands-on experience across: Google Ads (Search, PMax, Apps, Display, YouTube)Meta Business ManagerApple Search AdsComfortable implementing and optimising tracking (GTM, GA, AppsFlyer)Data-driven — you think CAC, ROAS, attribution, funnel healthKnowledge of SEO & ASO (supporting holistic performance)Excellent communicator who can influence stakeholders with insightsPassionate about sports, racing, betting markets, or customer behaviourThrives in a fast, flat, commercial environment with pace and autonomyData-focused operator comfortable with CAC, volume metrics, ROAS, attributionStrong communicator with the ability to present performance to leadersNice-to-HavesExperience in betting, sports tech, racing, gaming, or sports mediaSalesforce CRM experienceExposure to brand relaunches or high-growth digital teamsHiring ProcessStep 1: Apply & complete basic screening questionsStep 2: If aligned, received alignment surveyStep 3: alignment call with AlignrStep 4: Interview with Head of Digital Marketing & Chief People OfficeStep 5: Final interview with the Chief Marketing OfficerStep 6: Offer & onboarding planNext steps from here? Apply and complete the quick screening questions. If your experience aligns, we'll send a