Head of Paid Media

3 days ago

Melbourne, Victoria, Australia Touch Of Talent Pty Ltd Full time $120,000 - $180,000 per year
The Opportunity

Touch of Talent is representing a digital marketing agency seeking a Head of Paid Media to lead its next stage of growth. Working with well-known and fast-growing retail, fashion and lifestyle brands in Melbourne, the focus is to elevate SEM and PPC commercial impact and shape Paid Search as a core revenue growth engine.

This role holds a senior leadership seat with influence across the wider digital performance mix. You will evolve the SEM product, uplift standards and drive a balanced test-and-learn approach across automation, AI-assisted workflows and emerging paid search opportunities. Your leadership will accelerate client growth and strengthen the agency's edge in the Melbourne market.

Responsibilities

Strategy and Performance Leadership

  • Lead advanced SEM and PPC strategies that drive revenue and sustainable client growth
  • Embed testing, automation, AI-assisted workflows and innovation within performance frameworks
  • Ensure high-quality execution across Google Ads, Google Shopping, Performance Max, Bing Ads and emerging paid search surfaces
  • Build a culture of performance excellence, curiosity and continuous improvement

Client Growth and Relationship Management

  • Serve as a senior Paid Search advisor, providing clear strategic direction to key client stakeholders
  • Identify opportunities to scale performance through channel expansion, product evolution and data-informed decision making
  • Present performance insights and forward-looking recommendations with commercial clarity
  • Build trusted relationships with senior marketing leaders to deepen growth partnerships

Team Leadership and Operational Excellence

  • Develop and inspire SEM specialists to lift capability, confidence and accountability
  • Improve the profitability of the SEM function through product, margin and efficiency levers
  • Support new business pitches and represent SEM in high-value proposal conversations
  • Collaborate with channel leads to strengthen integration, and represent the agency at industry events, thought leadership forums and partner platforms
What we are looking for

You are a commercially minded Paid Search leader who lifts people, product and performance. Calm, credible and strategic, you earn trust with senior stakeholders. You combine strong SEM and PPC expertise with commercial clarity and simplify complexity with ease. You are energised by improving how things are done today and preparing for where search is heading next.

Technical

  • SEM / PPC leadership experience with agencies working on retail or digital-first brands
  • Strong skills across Google Ads, Google Shopping, Performance Max and feed management
  • Strong understanding of measurement, ROAS, incrementality and customer journeys
  • Able to turn data into actionable insights that drive revenue and channel efficiency
  • Experience evolving SEM product, process and capability, including the use of AI and automation tools

Leadership

  • Empowers people and develops high-performing SEM talent
  • Influences senior stakeholders with strategic and commercial clarity
  • Drives the profitability of the SEM function through margin, product and efficiency improvements
  • Supports new business pitches and contributes to winning high-value opportunities
  • Strengthens cross-channel collaboration to drive integrated client growth
About the Agency

This digital marketing agency has built a reputation for helping retail, fashion, and lifestyle brands grow through thoughtful, performance-led digital work across Paid Search, PPC, Paid Social and broader digital performance channels. Based in Melbourne, it blends high standards with a genuinely human culture where people feel supported, trusted and proud of the work they deliver.

  • Senior leadership role with influence and a voice at the table
  • Elevate a strong SEM function into a respected centre of excellence in Paid Search and PPC
  • Partner with well-known and fast-growing brands that value innovation and meaningful results
  • A culture that balances ambition with care and invests in personal development
  • Talented, down-to-earth team who collaborate, learn and celebrate progress together

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