Head of Digital Experience

3 days ago

Melbourne, Victoria, Australia Green Hat Full time $180,000 - $250,000 per year

Are you ready to lead the next wave of digital innovation in B2B marketing?

At Green Hat, we help some of Australia's leading B2B brands (think SAP, ANZ, NEXTDC, Nestlé, McCain and more) connect marketing to revenue through smart strategy, creativity and technology. After an internal reorganisation, we're now looking for a Head of Digital Experience (DX) - a hands-on AI-savvy digital leader who's ready to drive the future of digital strategy, martech and customer experience across our clients and our agency.

The role

You'll lead our Digital Experience practice and a team of talented specialists across:

  • Marketing Automation & RevTech
  • Web Development
  • Data & Analytics
  • B2B Media & Search

You'll be both a strategist and a doer - helping our clients shape their martech ecosystems, optimise performance and deliver data-driven, personalised engagement. You will be involved in the AI transformation of the agency and that of our clients. You'll also work closely with our Account Service team to ensure digital is at the heart of every client solution.

What you'll do

  • Lead, grow and inspire our DX team to deliver outstanding client outcomes
  • Be a trusted advisor to CMOs and digital leaders at major B2B brands
  • Stay ahead of AI, digital and martech trends - recommending new tools, techniques and services
  • Collaborate with internal teams to design integrated digital solutions
  • Drive Green Hat's own digital strategy and showcase what best-in-class looks like

What success looks like

  • You're recognised by clients and peers as a digital thought leader
  • Green Hat is known for B2B digital innovation and effectiveness
  • AI is embedded in our digital solutions, driving efficiency, effective and value-creation
  • Your team is energised, motivated and delivering great work
  • You're helping drive year-on-year growth in digital revenue

What you'll bring

  • Proven experience leading digital, martech or CX functions in an agency or B2B environment
  • Deep knowledge of marketing automation, data, web and media performance
  • Experience in AI implementation and passion to do more
  • Ideally experience in ABM design and execution
  • Strong client leadership and consultative skills
  • Curiosity, strategic thinking and a passion for emerging tech
  • A balance of commercial acumen and digital creativity

Why Green Hat?

You'll join a collaborative, award-winning B2B agency that values innovation, learning and making a real impact. You will have the opportunity work with blue-chip brands globally, regionally and locally. You will be part of our Agency Leadership Team (ALT) and working on the growth strategy for our clients and our agency with some of the leading experts in B2B. You will add your sense of curiosity and adventure to our culture that values the individual, diversity and equality.

If you're a digital leader ready to shape the future of B2B marketing, we'd love to hear from you.

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