Chapter Lead Digital Marketing

As Chapter Lead for Personalisation & Digital Comms, you'll own and evolve 7-Eleven's personalisation capability — building expertise, embedding best practice, and driving innovation across loyalty, digital, and media touchpoints.

This role bridges strategy and execution to deliver on 7-Eleven's ambition to be Australia's favourite neighbourhood convenience store. You'll lead a passionate team, shaping how we use data, technology, and creativity to deliver meaningful, one-to-one experiences for our customers.

What you'll do

• Define and drive the enterprise-wide Personalisation & Digital Comms strategy and roadmap, ensuring best practice and operational excellence.
• Lead, coach, and develop a high-performing chapter, fostering continuous learning, ownership, and innovation.
• Translate customer insights and segmentation into actionable, data-driven personalisation strategies that improve lifecycle engagement and commercial outcomes.
• Embed personalisation across owned and paid channels (email, app, push, social, programmatic), ensuring consistency of message and tone.
• Partner with senior stakeholders to optimise audience targeting, measurement, and cross-channel performance.
• Champion 7-Eleven's digital transformation, ensuring our Martech stack, CDP, and data systems enable personalisation at scale.
• Oversee key vendor and platform partnerships (Adobe Campaign, Journey Optimiser, Analytics or equivalents).
• Represent the personalisation craft across the business, aligning to brand, loyalty, and digital experience goals.

What you'll bring

• Proven success delivering personalisation strategies across an omnichannel retail environment.
• Strong record of people leadership — mentoring, coaching, and enabling high-performing teams.
• Deep understanding of segmentation, lifecycle management, and omnichannel journey design.
• Strategic and commercial mindset, with strong analytical and storytelling ability.
• Experience with Adobe Campaign, Journey Optimiser, or similar omnichannel marketing platforms.
• Skilled in stakeholder and vendor management, balancing strategic priorities with executional excellence.
• High emotional intelligence, curiosity, and adaptability in a fast-paced environment.

Why Join Us?

• Vibrant Open Office in Richmond. Work in a dynamic, collaborative space that sparks creativity
• Work Your Way. Enjoy the perfect balance of remote flexibility and in-office collaboration—get the best of both worlds
• Make a Difference. Take a paid day off each year to volunteer for a cause you're passionate about
• Fuel Your Day. Enjoy free 7-Eleven coffee and snacks in the office—because great ideas start with great coffee
• Family Comes First. Get up to 15 weeks of paid parental leave so you can focus on what matters most
• Stay Social & Connected. Join our Social Club and Open Committee for regular events, celebrations, and fun activities
• Grow Without Limits. Access unlimited LinkedIn Learning courses and invest in your personal and professional development

At 7-Eleven our people are at the heart of everything we do.We are committed to creating a workplace that fosters inclusion and celebrates diversity.We strive to make every single 7-Eleven team member feel heard, valued, and respected no matter who they are or what diverse characteristics reflect their unique identity. We are proud to be a Diversity Council Australia Inclusive Employer and Bronze Accredited with the Australian Workplace Equity Index.

At 7-Eleven, we are committed to ensuring that all prospective employees have the opportunity to perform at their best throughout our recruitment process. If you require any adjustments to support an inclusive and accessible experience, please contact us for a confidential discussion at

** Please note, this email is strictly for adjustment requests related to the recruitment process. Other inquiries sent to this mailbox will not be actioned.**

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