Founding Digital Marketing Lead

12 hours ago

Melbourne, Victoria, Australia The indi App Full time $80,000 - $120,000 per year

Founding Digital Marketing Lead

Melbourne (Richmond co-work) or Sydney | Full-Time

Eight months ago,
the indi app
was an idea.

Now, we're a fast-moving health-tech startup backed by Antler and some of Australia's best founders - building the
AI co-pilot for parents and allied-health clinics
that helps kids get the early intervention they deserve.

We've nailed our brand foundations, built strong traction with parents and clinics, and now it's time to bring in a digital marketing lead who can turn that momentum into scalable growth.

The Mission

Your mission:
build and run Indi's digital growth engine - from creative to conversion.

You'll own how we find, engage, and convert our two key audiences, primarily on Instagram:

  • Parents discovering and downloading the app (D2C)
  • Clinics and therapists entering the top of our B2B2C funnel

You'll move fluidly between creative, content, and performance - designing campaigns that are both
emotional and effective.

This isn't a "marketing manager" role. It's a
founding digital growth role
- high trust, high autonomy, and the chance to shape how Indi grows from day one.

What You'll Actually Do

  • Lead Growth Campaigns:
    Design, launch, and optimise campaigns that drive awareness, engagement, and acquisition - starting with Insta and expanding into other channels over time.
  • Create, Brief & Curate Content:
    Source, brief, or create performance-ready content (UGC, reels, stories, carousels) that speaks to mums and clinic owners.
  • Performance & Insights:
    Track what's working, report clearly, and iterate fast.
  • Collaboration:
    Partner with the
    CEO
    on brand storytelling and content strategy.
  • Work with the
    B2B2C Lead
    to tune clinic funnels.
  • Feed insights to
    Product
    to sharpen messaging and experience.
  • Scale Smart:
    Know what to do yourself, when to outsource, and when to bring in extra help or tools.

How Success Is Measured

  • Consistent growth in
    qualified parent and clinic signups is #1
  • Improved
    efficiency of paid and organic channels
  • Fast learning velocity - always testing, refining, improving
  • A content and acquisition engine that's repeatable and scalable in other markets

You'll Thrive Here If You

  • Have run
    Meta campaigns end-to-end
  • from creative idea to placement and analysis
  • Can brief, direct, or make high-performing content yourself
  • Have worked in
    early-stage consumer, health, or D2C
    startups
  • Balance
    creativity and commercial focus
  • you love storytelling, but you know results matter
  • Move fast, ship often, learn always
  • Want your work to mean something - helping real families every day

What's on Offer

  • Competitive salary
  • Meaningful Founder ESOP
  • Flexibility (4–5 days/week)
  • High trust, high ownership
  • Work that
    matters
  • directly improving how families and clinicians support kids

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