Creative Strategist

This is a Creative Strategist (Pilot) role with Eucalyptus based in NSW, AU== Eucalyptus ==Role Seniority- mid levelMore About The Creative Strategist (Pilot) Role At EucalyptusCreative Strategist (Pilot)AU - HQ - NSWAbout EucWe're making good health last a lifetimeMore than 1 billion people globally live with obesity — a major leading indicator of many preventable chronic diseases such as diabetes and heart disease.Eucalyptus(or 'Euc' for short) is the company behind Juniper,one of the world's largest weight management programs combining GLP-1 medication with a tailored nutrition and exercise programme, supported by our multidisciplinary care team. It is also behind a growing family of digital healthcare clinics (Pilot, Kin, Software, Compound) across men's health and well-being, fertility, skincare, and preventative health. These clinics create one ecosystem designed to make good health last a lifetime. Our published clinical research on Juniper demonstrates that patients in our program are 4x as likely to lose significant weight through their course of treatment. For our other clinics, we apply the same evidence-based philosophy of combining medical science, personalised care, and behavioural insights to improve patient outcomes**.**Since launching, we've grown fast to support millions of patients. In the last 12 months…Globally, grew revenue by >130% YoY, while reducing cash burned by 90% YoY, with over $100M USD raised from global investors such as BOND, NewView, Blackbird and Airtree (early backers of companies like Canva, Stripe and AirBnb)Grew to over 100,000 monthly active patients globally across our weight management programGrew from 4,000 to ~40,000 patients in the UK, and received selective NICE endorsement to provide service to the NHSTailored our offering to over 5,000 patients in Germany and Japan, with a goal to extend our patient base to over 30,000 patients across both markets in 2025What's next?Our goal for the next 3 years is to be supporting 1 million patients globally - to live better for longer - by launching into new conditions, demographics and geographies as we move towards our vision of creating a preventative healthcare ecosystem.We're going to build the world's largest international digital healthcare company. This will be really hard to do, but very rewarding and possibly, the adventure of a lifetime with some of the best operators you will ever work with.If that gets you excited, let's talk.About PilotPilot is Eucalyptus' men's health brand — tackling issues like ED, PE, hair loss and weight loss through science-backed treatments and unfiltered conversations.Our mission:Pilot backs men to take action and be the best version of themselves.We cut through the awkwardness with real talk, bold creative, and content that gets men to take action on their wellbeing.About The Role (What You'll Be Doing)Leverage performance data, market trends, competitor and patient insights to create compelling content across all channels, with a focus on digital channels such as Meta, YouTube, and TikTok.Lead the creative process from initial concept to final delivery, ensuring assets are engaging and aligned with channel best practice.Drive A/B testing, creative iteration, and rapid experimentation to ensure a continuous learning approach.Regularly monitor ad performance and provide actionable insights to guide future creative.Collaborate with content creators, producers, designers, and video editors to produce high-quality work that grows the brand.Utilise cultural events as source of inspiration to create topical content that builds cult brand awareness.About You (Who You Are)5+ years of experience as a creative strategist or in similar roles, with in-house experience as a bonus.Passionate about creative trends and new platforms, combining ideas with data to deliver effective marketing.Proactive and driven to continuously optimise and improve creative work.Proven track record in performance creative, producing successful ads and UGC.Strong direct-response copywriting skills.Familiarity with content shoots; being on set, directing talent, collaborating with videographers.Why you should join EucOur teams are incredibly passionate - Work with high-performing teams who care deeply about our patients. Expect ownership in tackling meaningful challenges, and receive feedback that helps you grow.We move at incredible speed - Build, test, and learn outside of your comfort zone alongside curious, driven teammates.We will invest in your career - Get access to learning budgets and mentorship from leaders across Australia, the UK, Germany, and Japan, and collaborate with top-tier teams from the Philippines and South Africa. You'll also gain global experience with opportunities to move across teams, explore new markets, and travel between them. Recognised in Hatch's Hotlist as one of Australia's top employer (voted by Gen Z's), we're proud to grow the next generation of talent from early career professionals to global leaders.We are all owners - Equity for everyone means you share in our success and your ideas will be valued regardless of your role.We play as hard as we work - Experience catered wellness talks, exercise classes, whoops to track your wellbeing, free barista coffees, funded social clubs, and quarterly rooftop parties.We'll have your back - Receive support at every stage of life and career through our generous parental and miscarriage leave, to health, professional development, and personal days, and our Employee Assistance Program.At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process.Before we jump into the responsibilities of the role. No matter what you come in knowing, you'll be learning new things all the time and the Eucalyptus team will be there to support your growth.Please consider applying even if you don't meet 100% of what's outlinedKey Responsibilities Creating content Leading creative processes Monitoring performanceKey Strengths Creative strategy Performance marketing Copywriting In-house experience Content production Cultural awarenessWhy Eucalyptus is partnering with Hatch on this role.Hatch exists to level the playing field for people as they discover a career that's right for them. So when you apply you have the chance to show more than just your resume.A Final Note: This is a role with Eucalyptus not with Hatch.