Lead Growth Strategist

Lead Growth Strategist (Paid Social & Creative Strategy) – Sydney, NSW

$110K – $130K + Super + Uncapped Commissions

Who VALIANT Are

We're not a one-stop-shop agency. We're productised, systemised, and AI-driven.

At Valiant Digital, we're built differently. We don't take on everyone and anyone, we partner with ambitious service brands we can scale, using proven systems that deliver predictable, profit-first growth.

Our Valiant Growth System is a productised model that combines creative strategy, paid media, and automation to help service businesses grow with consistency and confidence.

We're now hiring a
Lead Growth Strategist (Paid Social Focus)
to join our Sydney (Wetherill Park) office and help drive the next wave of growth.

About the Role

As a
Lead Growth Strategist
, you'll lead cross-channel strategy, creativity, and profit-first decision-making.

You'll apply the Theory of Constraints to identify growth bottlenecks and deploy high-performance campaigns that drive predictable profit.

You'll be
leading a dedicated pod team
made up of media buyers, designers, editors, and coordinators. Together, you'll implement full-funnel campaigns with a heavy focus on Paid Social (Meta Ads) while strategically integrating other channels like Google Ads and CRM automation to drive holistic growth.

What You'll Be Owning

• Strategic Planning: Build and present data-driven growth strategies tied to ROI and client goals
• Paid Social Mastery: Architect and optimise full-funnel, trust-building ecosystems that generate mass demand and turn attention into measurable growth
• Cross-Channel Strategy: Design and lead performance systems across Meta Ads, Google Ads, and CRM automation for cohesive demand capture
• Creative Strategy: Develop and oversee scroll-stopping creative concepts that build trust, capture attention, and
  drive mass demand generation
  for the brand
• Budget Allocation: Maximise profitability by shifting spend toward winning channels and offers
• Client Partnerships: Act as a strategic growth partner. Treat every client's business as if it were your own, with full accountability for performance and outcomes
• Team Leadership: Lead your pod team to execute unified, high-impact strategies
• Best Practices: Contribute to frameworks, playbooks, and testing methods that shape how Valiant scales

Who You Are

• 3+ years of experience in Paid Social (Meta Ads) with proven success managing ad accounts at $100K+ monthly spend
• Experienced in Google Ads and CRM automation, with the ability to integrate these channels into full-funnel growth systems
• Deep understanding of creative performance principles used in eCommerce, but applied to service-based businesses
• Strong understanding of full-funnel metrics — from Leads, Booked Calls, Show Rates, and Close Rates, to Revenue, MER, LTV, and LTV:CAC Ratio
• Expertise in offers, unit economics, and profit-first growth strategy
• Think in systems and apply the Theory of Constraints to scaling
• Copywriting and creative-thinking skills that make ads perform
• Based in Sydney and available for a hybrid role (3 days in-office in our
  Wetherill Park office
  , 2 days remote). Avoid the CBD rush and trains.
  Note: during the first few months, this role will be full-time in-office to ensure deep alignment and onboarding success.

Our Core Values

1. Conquer The Day

We show up like warriors. Gritty, disciplined, relentless. We do the boring work, stay locked in, and win the day, every day, even when no one's watching.

1. Proactive²

We don't wait to be told. We take the lead. We see the gap, solve the problem, and build the system. No hand-holding. No passengers. Just full ownership, smart action, and results.

1. Success Loves Speed

We act with urgency. Fast execution beats perfect planning. Things get done today, not next week. Momentum is a weapon, and we wield it daily.

1. Honesty & Integrity

We tell the truth, own our mistakes, and take full responsibility. We stay humble and do what's right, even when it's hard.

1. It's Ours Too

We treat every client's business like our own. Their wins are our wins. Their problems are ours to solve. We share the pressure, we share the pride, and we don't stop until it works.

Why You'll Love It Here

$110K – $130K + Super + Uncapped Commissions

Career growth and leadership opportunities

We invest heavily in our team. Continuous learning with world-class training, US-inspired coaching programs, and elite marketing courses. We're here to build an A-Team.

Yearly conference trips to Bali

A true in-person performance culture built on accountability, growth, and excellence

Work that directly impacts client revenue

Supportive, high-performance team

Free healthy meal-prepped lunches (in-office)

AI-first, productised, and fast-scaling environment

Ready to be VALIANT? Apply now.

We're not another agency. We're building a movement to redefine how Australia's service-based brands grow.

If you've got the cross-channel (with a focus on Paid Social) expertise, strategic brain, and creative edge to match, we want you on our team.

Apply now and let's build something massive together.