Marketing Coordinator

At BlueFit, we're more than just pools and gyms, we're about inspiring healthy, happy, and water safe communities.

As our new Marketing Coordinator you'll lead campaigns and initiatives that actually make a difference, from getting more kids into swimming lessons to helping communities move, play, and connect.

Warning: Side effects may include spontaneous high fives when campaigns go live, bursts of creative energy, and the occasional poolside content shoot.

Why BlueFit

At BlueFit, we're more than a business, we're a community. Our leaders combine passion with purpose, driving innovation while prioritising staff wellbeing. We empower our teams, encourage collaboration, and invest in building a culture where creativity thrives and results matter.

Whether your background is in leisure, hospitality, retail, or another customer focused industry, this is your chance to step into a marketing role that enhances the wellbeing of communities across Australia.

Benefits You'll Love:

Enjoy perks like free health club membership, discounted swimming lessons for your family, onsite parking, and the satisfaction of knowing your work makes a positive difference in communities across Australia.

About the role

Reporting to the GM-Marketing & Customer Engagement, the Marketing Coordinator is responsible for delivering compelling, community focused campaigns that enhance awareness, engagement, and customer connection across all BlueFit Group brands.

You'll be the driving force behind initiatives that not only boost memberships & enrolments but create meaningful community connections, inspiring healthy, active lifestyles across Australia.

Your key responsibilities will include:

• Campaign & Promotion Management: Lead the planning and delivery of  campaigns that attract, engage, and retain customers across our swim schools, health club, and programs.
• Customer Experience: Ensure a positive customer journey by managing feedback channels, online reviews, digital listings, and website content to enhance satisfaction, accuracy, and brand reputation.
• Event & Engagement Activities Management: Oversee the marketing tasks associated with the delivery of the annual plan for events and community engagement activities

For further details on responsibilities and requirements, please refer to the full position description.

About You

You're a creative and organised marketer who thrives on bringing brands to life and building genuine connections with communities.

You enjoy managing multiple projects simultaneously, working collaboratively across teams, and using data and insights to continually improve campaign performance.

You have a keen eye for detail and a passion for crafting clear, consistent messaging that resonates with diverse audiences.

You're comfortable balancing strategic thinking with hands on execution, from overseeing brand consistency and content creation to supporting event planning and digital marketing initiatives.

Above all, you're adaptable, proactive, and driven by the opportunity to make a real impact through meaningful marketing that inspires participation and engagement.

Qualifications:

• A tertiary qualification in marketing, PR, business, or a related field.
• Current CPR and Senior First Aid certifications.
• A valid driver's license and Working With Children clearance relevant to your state or territory.

Work Locations & On Call Requirements

This full-time role is based at our National Site Support Office in Essendon, Victoria.

Given the nature of the leisure and aquatic industry, with facilities open early mornings and late evenings, this role requires participation in a rotating on call weekend roster to respond to urgent requests or issues and ensure seamless operations and support. Flexibility and responsiveness are essential.

Our commitment to child safety

All children and young people have the right to be safe and feel safe. It is our commitment at BlueFit that the safety, wellbeing, and empowerment of children and young people is supported across all of our facilities and services. As such, as part of our recruitment process, all of our candidates will be appropriately screened. This will include a working with children check and reference checks and may include a police check.

Your application should address the following questions:

• Explain your knowledge and understanding of child safety and safety of those who are vulnerable.
• How would you demonstrate your commitment to child safety within this role?

If you're a marketing professional eager to make waves and drive real community impact, we want to hear from you. Submit your resume and cover letter today

We believe in inclusivity; therefore, we encourage people of all genders, ages, abilities, sexual orientation, and cultures including people of Aboriginal and Torres Strait Islander heritage to apply.