Marketing Coordinator

1 week ago

Melbourne, Victoria, Australia Paddy Pallin Full time $60,000 - $80,000 per year

Marketing Coordinator – Outdoor Retail

Location:
Melbourne Support Office (Hybrid with flexible WFH arrangements)

Employment Type:
Full-time

Reports to:
Marketing & Retail Design Manager

About the Role

If you're passionate about the outdoors and love bringing stories and campaigns to life, this is your chance to play a central role at Paddy Pallin—Australia's iconic lightweight outdoor retailer. As our Marketing Coordinator, you'll be the engine behind omni-channel marketing campaigns across digital, retail, loyalty, and community channels. You'll manage briefs, coordinate stakeholders, and ensure our brand is represented with consistency and creativity. You'll also support content creation, Club engagement, and sustainability storytelling.

Why Join Us?

For over 95 years, Paddy Pallin has inspired Australians to explore and protect the outdoors. We're a third-generation, family-owned company driven by values of sustainability, inclusivity, and adventure.

At Paddy Pallin, you'll find a culture that's collaborative, supportive, and passionate about both gear and the great outdoors. We're proud to balance tradition with innovation, and to give our people space to grow, contribute, and thrive.

Employee Benefits

· Generous staff discounts on outdoor gear and clothing

· Expert-led training and development opportunities

· days paid Volunteer Leave per year (for full-time staff)

· Adventure Bonus Grant recognising long-term contribution

· Paid Parental Leave and Employee Assistance Program (EAP)

· Hybrid working model with flexibility to balance work and life.

Key Responsibilities

· Coordinate omni-channel campaigns, from EDMs to in-store promotions

· Liaise with internal teams and external partners for campaign readiness

· Draft, edit, and proof marketing copy for campaigns and events

· Support loyalty program content and Club engagement initiatives

· Deliver merchandising kits, displays, and product launches

· Track campaign performance and provide basic reporting

About You

Essential:

· Experience in marketing, content creation, or campaign coordination

· Strong copywriting and proofing skills

· Excellent time management and organisational ability

· Collaborative, adaptable, and detail-focused

· Personal interest in the outdoors (bushwalking, trail running, climbing, travel)

Desirable:

· Retail or ecommerce marketing experience

· Familiarity with outdoor culture or sustainability campaigns

· Competency in Canva, Klaviyo, or Adobe tools

Personal Attributes:

· Strong attention to detail

· Curious and proactive problem-solver

· Collaborative team player who values shared success

· Honest, approachable, and aligned with sustainability values

Work Culture & Flexibility

Based at our Melbourne Support Office, this role offers a hybrid working arrangement. Occasional weekend or evening work may be required around events and campaigns. Some travel may also be involved to support stores and community activations.

What You'll Achieve

· Deliver marketing campaigns that connect customers to adventure

· Maintain brand consistency and campaign accuracy across channels

· Support Club and loyalty engagement with creativity and heart

· Contribute to Paddy Pallin's heritage of adventure, sustainability, and community

Apply Now

To apply, please send your resume, a short cover letter outlining your marketing experience and passion for the outdoors to Gaby Arundel

Applications close Wednesday 17
th
September 2025.

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