Group Marketing Manager – Higher Education, Pathways

Group Marketing Manager – Higher Education, Pathways & Professional

Permanent | Australian based | Immediate start

Support the growth of ECA's private higher education and pathways and professional portfolio as it grows in 2026.

The Education Centre of Australia (ECA) is a leading international education provider, partnering with six highly ranked universities across Australia and the UK. Through our innovative managed campus model, we support the enrolment of over 11,000 new students annually from more than 50 nationalities. ECA operates eight campuses—four in Sydney, and one each in Melbourne, Adelaide, Brisbane, and London (UK). With a strong focus on student success, we offer over 1,200 internships annually to enhance employability. In 2026, ECA will celebrate 20 years of delivering world-class education.

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We're seeking an experienced Marketing Manager to lead the marketing strategy and execution across ECA's owned and branded colleges, including APIC, CHS, Heli, ECA College and Professional Year. Reporting to the Marketing Director, this role requires an entrepreneurial approach to position each brand competitively, while leveraging synergies across the portfolio. The role drives enrolment growth, strengthens market reputation, and ensures ECA's diverse education offerings are presented in a way that resonates with students, parents, and agents in an intensely competitive market.

Key Responsibilities:

• Strategic Leadership: Develop and implement marketing strategies for APIC, CHS, Heli, ECA College and Professional Year programs; ensure alignment with ECA's group objectives.
• Portfolio Management: Balance distinct brand identities with portfolio synergies; ensure each brand's value proposition is clearly defined and differentiated.
• Marketing Planning & Execution: Oversee annual marketing plans and campaigns for each brand; drive activity across digital, events, B2B2C and B2C channels to maximise enrolments.
• Partner & Stakeholder Engagement: Build strong relationships with internal academic leaders, industry partners, and agents; ensure stakeholder input informs marketing activity.
• Agent & Direct Recruitment Support: Equip acquisition teams and agents with tools to promote programs effectively; deliver campaigns to generate and convert student leads.
• Data & Insights: Monitor enrolment funnels, campaign ROI, and competitor activity; use insights to refine positioning and investment priorities.
• Team Leadership: Manage and mentor Brand Managers and Officers across the portfolio; foster a culture of creativity, accountability, and continuous improvement.
• Reputation & Compliance: Ensure marketing outputs reflect quality and compliance standards across higher education, pathways, and professional programs.

As the successful candidate, you will ideally have:

• Excellent written English and an eye for design and detail
• A positive, engaging personality
• 8+ years in marketing roles, preferably in education or B2B2C environments
• Demonstrated ability to build and manage stakeholder relationships
• Proven success managing marketing projects to deliver in-full, on-time
• Experience developing compelling value propositions
• Experience creating purposeful content for websites, social, email, and events
• Experience managing design agencies
• Familiarity with tools like Zoho, Canva, Microsoft 365

In return we will offer you:

• Company-paid parental leave (14 weeks at 100% of current pay or 28 weeks at 50% of current pay)
• Employee assistance program with Uprise (6 sessions per year for staff and direct family members)
• Support through 25% off the full fees for courses offered by ECA as Staff Education Assistance
• Professional development programs
• Travel insurance discount
• Wellbeing brands discounts
• Free access to LinkedIn Learning

EEO Statement

At ECA, we champion our organisational values, which include 'Celebrate diversity and inclusion', thus, we strive to be a place of growth where everyone can continually thrive.

We welcome applications from candidates from all backgrounds, including but not limited to Aboriginal and Torres Strait Islander People, people living with a disability, women, people who identify as LGBTIQA+, and people from culturally and linguistically diverse backgrounds.

This position is open to all Australian Citizens, Permanent Residents and applicants who hold a current and valid Visa with full working rights in Australia.

How to apply

Applications (including a cover letter, CV, and any additional supporting documentation) can be submitted via the Apply button at the top of the page. Due to the expected high volume of responses, only short-listed candidates will be contacted.

For further information on this role, to gain insight into our team or if you need assistance due to a disability, please contact John Chatterton, Head of Marketing;

Thank you for your interest in the position with the ECA Group.