Marketing Specialist

6 days ago


Welshpool, Western Australia CAPS Australia Pty Ltd Full time

Are you a creative marketing and communications professional looking to make a real impact in a leading national business?

At CAPS Australia, we are on the lookout for a talented Marketing Specialist – an all-rounder whose ideas and expertise will expand our brand identity and drive our marketing success.

We are not chasing a specialist in any one area. We need someone to engage internally, learn our business technically and then tell our story externally - utilising traditional, technological and social tools.

If you thrive in communicating and want to use your writing and design skills to create engaging content for both technical and social audiences, then we want to hear from you  Just look at this ad – can you think how we could do things better and bring it to life?

You will work closely with our National Marketing Manager and your ideas and work will directly impact CAPS' marketing strategy. Working from within our head office in Welshpool, you will deliver engaging content, create events and build a library of consistent, high-impact brand recognition elements across all platforms.

We are more than just a company – we are Australia's trusted partner for world-leading compressed air and power generation solutions, partnering with premium brands like Ingersoll Rand, Airman, and Mitsubishi Diesel Generators.

Key Responsibilities:

  • Tell the company's story by creating and curating engaging and relevant written content to promote the company's products and services
  • Capture the CAPS story through impactful storytelling utilising photography and video
  • Coordinate the suite of content and use your technical skills to design visually appealing brochures, banners, social media and email assets
  • Develop and deliver marketing campaigns across SEO/SEM, email, social media, and digital advertising
  • Ensure brand consistency across all digital and offline platforms
  • Conduct market research to identify new opportunities and analyse competitor trends
  • Prepare performance reports and continuously optimise campaign strategies
  • Support event management and coordination of key marketing projects

What We're Looking For:

  • A tertiary qualification in Communications, Marketing, Business, or related field
  • Practical experience in marketing or communications – ideally in an industrial or B2B setting
  • Exceptional communication skills and creative flair in both written and visual mediums
  • Strong proficiency in Adobe Creative Suite, Microsoft Office, and other content tools
  • A detail-oriented, quality-driven approach to project delivery
  • Strong analytical and problem-solving skills – you are data-driven and results-focused
  • Ability to juggle multiple projects and meet deadlines in a fast-paced environment
  • Team player with strong interpersonal and stakeholder engagement skills

Why Join CAPS?

At CAPS, we foster a culture of innovation, collaboration, and continuous improvement. You will have the opportunity to grow, learn, and take ownership of projects that make a real difference. From marketing campaigns to storytelling that connects with our customers – your contribution will be seen and valued.

If you are ready to elevate your marketing career and want to work with a team that values creativity, initiative, and excellence – apply now and be part of the CAPS success story.

At CAPS Australia we are committed to creating a safe and inclusive environment which values and respects diverse styles, backgrounds, experiences and perspectives. We welcome and encourage women, people of Aboriginal and Torres Strait Islander descent and people from diverse backgrounds to apply.


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