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Brand and Social Lead

2 weeks ago

Melbourne, Victoria, Australia Six Degrees Executive Full time $80,000 - $120,000 per year

The Company
Our client, Unite Health, was established in 2012 as the exclusive provider of APPI Pilates teacher training across Australia and New Zealand. Since then, Unite Health has become the leading provider of Pilates teacher training nationally, certifying more than 10,000 students across both clinical and fitness-based course streams. With APPI certification recognised in over 24 countries, Unite Health is part of a global network of Pilates professionals, committed to delivering world-class education and elevating industry standards.

The team is small but mighty, based in Prahran, and currently in an exciting period of transformation within the marketing function. This is a business for people who want to be part of the next phase of growth—taking ownership, driving impact, and helping to take the Unite Health brand to the next level.

Role Overview
The Brand and Social Lead is a pivotal role in shaping how Unite Health connects with the Pilates community across Australia. This position is responsible for building brand awareness and engagement through storytelling, social content, and creative campaigns. Reporting to the Senior Marketing Manager, the Brand and Social Lead will act as a brand custodian, leading the organic social strategy and ambassador program while also supporting larger brand campaigns, partnerships, and events.

Key Responsibilities
Organic Socials

  • Lead and evolve Unite Health's organic social strategy to grow brand awareness and community engagement
  • Manage all organic social media accounts, including scheduling and community management (Instagram, Facebook, TikTok, LinkedIn, YouTube, Linktree)
  • Develop and execute content across copywriting, content shoots, and briefing creative partners (graphic designer, photographer, videographer)
  • Capture and edit student testimonials and other video content
  • Build a monthly content calendar aligned to brand vision and strategic priorities
  • Manage the Unite Health Facebook community group

Brand Activity

  • Manage and deliver smaller brand campaigns and support major brand campaigns with the Senior Marketing Manager
  • Support collaborations and the Studio Partnership Program
  • Deliver industry and trade events (approx. five per year)
  • Manage freelance creatives for production of brand assets and collateral
  • Manage merchandise stock levels, re-ordering, and distribution
  • Deliver smaller design tasks using Canva, Figma or Adobe

Ambassador Program

  • Co-develop and manage the ambassador program, including identifying and building long-term partner relationships

Reporting & Optimisation

  • Deliver monthly performance reports with insights and recommendations for improvement
  • Provide post-campaign reporting for brand activity
  • Stay across consumer insights, cultural trends, and competitor activity to keep Unite Health ahead of the market

Culture & Collaboration

  • Collaborate with Marketing, Sales, and Programs/Operations teams, along with external partners, to deliver ideas and campaigns
  • Support sales and operations teams by sharing course information across organic social channels

About You
We're looking for a culturally connected, creatively minded marketer who understands how to build brands that stand out and emotionally connect with audiences. You bring a strategic mindset to every idea, campaign, and piece of content, ensuring activity is both creative and purposeful. You're proactive, collaborative, and able to manage projects end-to-end with strong attention to detail. You thrive on the opportunity to reimagine how a brand shows up on social media and are brimming with ideas on how to engage authentically with the Pilates community.

What You'll Bring

  • 3+ years' experience in brand management, social media management, and content execution for consumer brands
  • Ability to shoot and edit social media content
  • Experience briefing creatives (graphic designers, photographers, videographers)
  • Strong copywriting and storytelling skills
  • Proven ability to manage ambassadors, influencers, or content creators
  • Hands-on skills with Canva, Figma, or Adobe
  • Strong communication and relationship-building skills
  • Excellent project and time management abilities
  • Degree in Marketing, Communication, or related field
  • Positive, proactive, and collaborative approach

Why Unite Health?

  • Join a passionate and supportive team in the wellness industry
  • Work on inspiring campaigns that educate future Pilates instructors and change lives
  • Grow and develop your marketing skills in a dynamic environment
  • Enjoy an agile workplace where ideas are valued and implemented quickly
  • Opportunities to undertake Unite Health APPI courses
  • Work from home flexibility and a relaxed dress code (activewear welcome)

To apply, click the link or reach out to
Lucy Garrido
at

with any questions.

Six Degrees Executive acknowledges the Traditional Custodians of the lands on which we work and live. We are also committed to equal opportunity and strive to promote diversity, inclusion, belonging, flexibility, and accessibility in all that we do.
Should you require assistance in your interactions with us or through a recruitment process, please let us know so we can provide adjustments for you.