Digital Marketing Manager

1 week ago

Melbourne, Victoria, Australia PERSOL Full time $80,000 - $120,000 per year

Our client, a globally recognized brand, is seeking an experienced and driven Digital Marketing Manager to lead the evolution of their digital ecosystem - with a strong focus on social media, email, and app engagement.

This is an exciting opportunity for a strategic and creative leader to transform how the brand connects with customers and builds loyalty across Australia. Working collaboratively with both local and international teams, you'll play a pivotal role in shaping the brand's digital presence in the Australian market.

Key Responsibilities

  • Develop and execute strategies to elevate performance across social, email, and app channels.
  • Lead engaging content strategies that reflect brand purpose and drive meaningful customer connections.
  • Build a scalable social media framework, with emphasis on Instagram and TikTok.
  • Drive localization efforts to strengthen brand identity and storytelling.
  • Oversee the briefing and execution of email and app campaigns.
  • Identify opportunities to grow awareness, engagement, and loyalty across owned platforms.
  • Partner with senior stakeholders across Marketing, PR, eCommerce, Retail, and Merchandising.
  • Collaborate with global teams to share insights and foster innovation.
  • Lead and mentor a small, dynamic team (1-2 direct reports).

About You

  • 7 + years' experience in digital marketing
  • Proven success in developing and implementing transformation strategies.
  • Strong understanding of customer segmentation and personalization.
  • Confident managing multiple stakeholders and projects in a fast-paced environment.
  • Advanced skills across Instagram, TikTok, Adobe Campaign, Salesforce, Klaviyo, and similar tools.
  • Strong storytelling, communication, and copywriting skills.
  • Deep understanding of digital trends and consumer engagement behaviours.
  • Experience in Retail or FMCG is highly advantageous.
  • A collaborative, strategic, and hands-on leader with excellent attention to detail.

If you're passionate about digital storytelling, customer engagement, and leading teams to deliver measurable impact - we'd love to hear from you.

For a confidential conversation, contact Sav on

Email your resume to

Who we are

At PERSOL, we connect people to meaningful work and growth.

With decades of experience and a future-focused mindset, we're here to support your career journey. We offer fresh opportunities, trusted guidance, and a people-first approach.

We're committed to creating a safe, inclusive, and respectful workplace that embraces diverse experiences, backgrounds, and perspectives.

We strongly encourage applications from women, people of Aboriginal and Torres Strait Islander descent, and individuals from all communities.

Ready to make your next move? Apply now to join our team.

To learn more about life at PERSOL, visit

Or follow us on LinkedIn at for the latest updates and opportunities.

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