Growth Marketing Manager

1 day ago

Melbourne, Victoria, Australia Plexus Full time $80,000 - $120,000 per year
At Plexus, we're not just growing -we're scaling at speed. As a fast-moving legal tech company, we've built products that over 200 of the world's top brands (like L'Oréal, Woolies, Coca-Cola, Lion, and Nike) already love. And we're just getting started.
We're now looking for a Growth Marketing Manager to help us drive some ambitious goals—including driving a 30% year-on-year increase in marketing-sourced revenue. Reporting to the CMO, you'll play a key role in refining our demand generation strategies, improving lead quality, and driving innovative acquisition and content initiatives.
This isn't a role where you'll just be executing tasks—you'll be shaping our growth strategy, working closely with Sales, and making a direct impact on the business. If you're someone who gets excited by solving complex marketing challenges, enjoys working autonomously, and wants to grow into a broader marketing leadership role, this is your chance. About the Role
  • Lead the development of awareness, demand generation, and nurture programs, making sure they align with our growth goals.
  • Own and optimise AEO/SEO, CRO, and SEM, focusing on scaling funnel growth while keeping costs low.
  • Refine our lead nurturing strategy and attribution model to improve conversions using our tech stack (HubSpot, Salesforce, and Outreach).
  • Manage and own Plexus's HubSpot and conversational AI instance, ensuring campaigns and processes scale with our growth
  • Develop thought leadership and persona-based content marketing (e.g. articles, guides, webinars) that drives demand.
  • Track and measure campaign effectiveness and marketing performance, using data to make informed decisions.
  • Improve our lead hand-off process, giving SDRs better insights to boost sales accepted leads and opportunities by 20%+.
  • Enhance our self-registration funnel for Promotion Wizard, contributing to 30% of its revenue.
Your Background
  • You're an experienced Growth Marketer with 8+ years in B2B marketing, ideally in SaaS, tech, or even better—legal or financial tech. You've built and executed digital-first marketing strategies that drive real results, and you know what best-in-class demand generation looks like. 
  • This role is a mix of strategy and execution—one day, you'll be deep in campaign performance data, the next, you'll be brainstorming high-level marketing plans with senior leadership. You also know how to partner with Sales and work cross-functionally with SDRs.
We'd love to hear from you if you're
  • Self-driven – You don't need hand-holding. You take ownership and push boundaries to make things happen.
  • Highly organised – You can juggle multiple projects, meet deadlines, and keep everything on track.
  • Adaptable – You thrive in fast-moving environments and can pivot when needed.
  • A strong communicator – Whether it's writing compelling content, presenting ideas, or working with Sales, you know how to get your message across.
  • Hardworking – You're committed to doing great work and aren't afraid to go the extra mile.
  • Creative and analytical – You love solving problems with both data and out-of-the-box thinking.
  • Coachable – You welcome feedback, love learning, and constantly look for ways to improve.
  • Bonus points if you have Hubspot and Salesforce experience
Why Join Plexus?
  • Own your work – This is your chance to lead key initiatives and drive real growth.
  • Move fast – We're a growth-focused scale-up, meaning you can build, test, and iterate quickly.
  • Make a difference – Be part of a team that's redefining legal tech.
  • Grow with us – Career progression is huge here, and we invest in our people.
  • Learn from the best – You'll work closely with an experienced and supportive leadership team.
  • Hybrid work model – Three days in the office, two from wherever suits you.
Ready to make a real impact? We are Apply now and let's rewrite the future of legal tech together.
Plexus is an equal opportunity employer. We welcome and encourage applications from all backgrounds, communities and industries, and are committed to having a diverse team who, together, will kick huge, exciting and impactful goals. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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