Senior Growth Marketing Specialist-Mandarin Speaking

3 days ago

Melbourne, Victoria, Australia HungryPanda Ltd 熊猫外卖 Full time $90,000 - $120,000 per year

Location:
Melbourne or Sydney

Employment Type:
Full-time

About the Role:

We are seeking a
Senior Marketing Specialist
to drive
local channel user growth
. The role focuses on executing multi-channel growth strategies, managing projects end-to-end, and collaborating with both internal teams and external partners. Fluency in
Mandarin and English
is required.

Key Responsibilities:

  • Plan, execute, and optimize
    local channel marketing campaigns
    to acquire and retain new users.
  • Lead
    cross-functional projects
    , coordinating with Operations, Product, Data, and Creative teams to ensure timely delivery.
  • Develop and maintain
    strategic partnerships
    with local merchants, brands, and platforms.
  • Analyze campaign performance and use
    data insights
    to drive decisions and optimize results.

Requirements:

  • Bachelor's degree in Marketing, Business, or related field.
  • 3-5+ years of marketing experience with
    project management and multi-channel execution
    .
  • Strong
    cross-team communication
    and stakeholder management skills.
  • Highly
    data-driven
    , with the ability to analyze performance metrics and optimize campaigns.
  • Self-motivated, proactive, and able to thrive in a fast-paced environment.
  • Fluent in Mandarin and English.

Preferred:

  • Experience in food delivery, e-commerce, or retail marketing.
  • Proven record in
    local channel growth
    or partnership development.

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