Marketing Team Lead – Growth

About KX Pilates

KX Pilates is a global fitness brand known for its dynamic and modern approach to reformer Pilates. With a growing franchise network and engaged community of KXers, we are committed to delivering high-performance workouts and exceptional brand experiences across all touch points.

Key Responsibilities

Leadership & Strategy

• Lead the strategy and guard the consistency and integrity of the KX Brand in alignment with business goals across AU and global network.
• Use customer insights, market trends, and competitor analysis to guide data-driven decisions identifying and generating new leads, customer segments and product opportunities.
• Lead in conflict resolution, mentor and effectively delegate to the marketing team and key stakeholders to cultivate a high-performing, competency-driven and collaborative culture.
• Be a highly seasoned professional in stakeholder management with the ability to balance the conflicting needs between national and local campaigns as well as franchise partners, clients and team members.
• Collaborate with global partners to align marketing efforts and share best practices.
• Enhance brand equity and build industry partnerships to create a lasting competitive advantage.

Marketing Fund & ROI Management

• Minimum four years of experience in responsibly owning and compliantly managing budgets; providing timely reporting and recommendations to leadership.
• Regularly monitor maximum ROI, NPS and use KPIs with expert analytical skills on campaign performance vs financial impact.
• Adept at identifying opportunities in spending efficiency and effective use of resources.

Franchise Network Support

• Test and evolve solutions for effective Local Area Marketing (LAM) and franchise marketing to drive new leads and support studio growth.
• Work seamlessly with HQ support teams to provide an exceptional quality of support and guidance for franchisees to ensure brand effectiveness as well as local market success
• High level of experience in facilitating and delivering training and resources to empower franchisees in effective marketing execution.
• Drive and develop the KX loyalty program to cultivate and reward loyal clients to maximise the client value proposition.
• Manage a range of marketing initiatives and studio activations to drive community alignment.

Campaign Development & Execution

• Oversee the implementation of marketing initiatives focused on class and product offerings, membership packs / pricing as well as specific studio challenges
• Support the Network Campaign manager with impactful multi-channel marketing campaigns that drive leads into studios
• Collaborate with internal and external stakeholders to deliver integrated campaigns across digital, social, and traditional channels.
• Analyse campaign data to refine strategies and improve future performance.

Digital Strategy & Innovation

• Ideate proactive strategies that stay ahead of current and forecasted trends to enhance competitiveness in the digital and AI space.
• Drive traffic and lead-generation to the KX Pilates website through SEO, SEM, LEO, content marketing, and paid media.
• Direct the social media strategy and engagement to build community and brand loyalty.
• Play a key role in the full website redevelopment and implementation of branded structures, focusing on hyper-local SEO and Google My Business.
• Support the integration of AI processes and a centralised GA4 system to gain actionable insights from customer feedback and digital analytics.

Qualifications & Experience

Essential:

• A Bachelor Degree (or higher) in Marketing, Communications, or a related field.
• 4+ years in a leadership position in brand marketing, digital strategy and competency-building in teams; minimum 7 years working experience.
• Demonstrated ability to manage marketing budgets and deliver measurable ROI across multiple campaigns and initiatives.
• Strong commercial acumen with the ability to interpret data, market trends, and customer insights to inform decision-making
• Expertise in digital marketing tools, platforms, and performance metrics.
• Experience in managing digital agencies to drive performance
• Exceptional ability to communicate with and influence stakeholders (written and in person).
• Experience working within a franchise business model.

Highly Desirable:

• Fitness, wellness, or lifestyle experience.

We encourage you to apply for this role even if you don't meet 100% of the above criteria. KX strives to have diversity of people and thought in our teams and therefore we'd love to hear from you.

If you have a disability and there are any reasonable accommodations we can make for you throughout this process please don't hesitate to make us aware of this.