Senior Digital Marketing Strategist

3 days ago

Melbourne, Victoria, Australia Touch Of Talent Pty Ltd Full time $80,000 - $120,000 per year
Lead Digital Strategy for Brands Australians Know and Love

Shape how national retail, fashion, beauty, and ecommerce brands grow online. Work in a balanced, flexible environment that supports high performance without burnout.

Why this role stands out

• Clear growth pathway into Senior Leadership with coaching and development

• Hybrid model. 3 days in office. 2 from home.

• Early Friday finishes plus work-from-anywhere flexibility each year

• Enterprise-level tools across media, analytics, and ecommerce

• Influence strategy for well-known Australian consumer brands

The Opportunity

This role is ideal for a performance or digital strategist ready to step up and own the client strategy. You will partner with senior marketers to shape how brands attract, convert, and retain customers across Paid Search, Paid Social, Programmatic, and SEO. You will translate insights into clear action and guide cross-functional teams to achieve measurable commercial outcomes.

What You Will Be Doing


• Own digital strategy and performance outcomes for a portfolio of 6–8 clients

• Design cross-channel growth plans and turn insights into clear improvement roadmaps

• Influence senior stakeholders through data-led recommendations and commercial thinking

• Partner with media, creative, and analytics teams to test, learn, and drive continuous improvement

• Ensure delivery excellence while identifying new opportunities across the funnel

What Success Looks Like in 12 Months


• You are the trusted strategic advisor for your client portfolio with strong relationships and retention

• Your strategies have delivered measurable lifts in efficiency, revenue, or customer growth

• You share knowledge with the team, contribute to thought leadership, or mentor juniors

What You Need

Must have

• 4–6 years in a digital media agency environment

• Hands-on experience across Paid Search and Paid Social. SEO exposure is a bonus.

• Strong analytical and commercial skills with the ability to link media to business outcomes

• Confident stakeholder management and presentation skills

• Clear communicator. Able to simplify complexity

Nice to have

• Experience working with e-commerce brands

• GA4, Google Ads, Meta Blueprint, or similar certifications

• Experience with testing frameworks or experimentation programs

Culture Snapshot

Curiosity, accountability, and growth. The team shares ideas, challenges thinking, and celebrates progress. You will be supported to do meaningful work without sacrificing balance.

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