Segment Specialist

1 week ago

Melbourne, Victoria, Australia Australian Red Cross Full time $90,000 - $120,000 per year
  • Permanent full-time role
  • Melbourne (flexible) + hybrid working
  • Generous salary packaging available

About Australian Red Cross

Australian Red Cross is part of the world's largest humanitarian movement. We support and empower people and communities in times of vulnerability. We act for humanity.

How this role supports our work

Focusing on implementing fundraising activities across multiple channels for a specific supporter segment, this role spans the supporter decision process across 'lifecycle' stages encompassing reach, act, convert and engage. This position aims to implement activities that acquire, convert, retain, re-engage and inspire supporters for long term sustainable growth.

It is the role of a Segment Specialist is to act as a bridge between the broader market and supporter segments we want to target, ensuring that fundraising efforts are tailored and effective for each segment with a focus on the execution of the strategic direction for specific supporter groups outlined by the Senior Segment Manager.

What you will do day to day

  • Understand supporter needs, analyse data, and collaborate to improve fundraising campaigns and product development.
  • Support our program and services areas to operate effectively in compliance with laws and regulations and pro-actively identify legal risks and suggest practical solutions.
  • Engage in close collaboration with product development, finance, data & analytics and Marketing, Communications & Customer Experience teams to ensure strategic alignment and effective execution.
  • Help inform the Delivery Team based on informed decision making to execute and deliver tailored communications journeys to achieve revenue objectives across the full spectrum of outbound channels required to engage your segment

What you will bring

  • Sound discipline knowledge and understanding of customer/supporter lifecycle management and segmentation logic
  • Strong knowledge, gained through experience, in supporting campaign execution, data reporting, or supporter engagement initiatives
  • Exposure to cross-functional collaboration with fundraising, product, and analytics teams with the proven ability to use Excel and BI tools to extract, analyse and interpret data

Benefits that act for you, while you act for humanity

Take advantage of salary packaging that could provide you with a great way to reduce the amount of tax you pay - and increase your take-home pay. You can salary package up to $15,900 for living expenses (such as rent, groceries, utility bills); up to $2,650 for holiday accommodation and meals when dining out; Novated car leases; superannuation and purchase additional annual leave.

Access flexible working arrangements including generous hybrid arrangements and a paid 'Me' day

Further information

This role is covered by the Social, Community, Housing and Disability Award, Level 5.

Applications close: 9am Wednesday 1 October

For any enquiries, please contact Mark Wiegerink at – please note this is only for enquiries, all applications must be submitted through our website for consideration.

Thank you for considering a career at Red Cross. We also have great opportunities to volunteer. Click here to find out more.

Job Ref # 12910

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