Digital Marketing Specialist

Job Description

• Join and shape a growing Digital team at Jetstar
• Work on challenging and exciting initiatives to add value
• Full-time 12-month opportunity based at our head office in Collingwood, Melbourne

Love travel and passionate about all things aviation. You're in the right place. At Jetstar, you get to take-off at work, and in life.

As a team, we're lucky we get to do both for a living – and we want you to be part of where we go next. Helping our teammates soar is what we're all about. And with a new fleet of state-of-the-art aircraft, plus new routes being added, the sky's the limit.

Take-off with your next opportunity

As the Digital Marketing Specialist, you will focus on the development, technical execution and optimisation of our sales calendar, supporting from a marketing automation perspective with channels such as email & push notifications. You will also support the acquisition lifecycle (eg. Cart Abandonment) to ensure a seamless customer journey across every touchpoint. A key focus will be to drive database engagement using segmentation, personalisation and customer analytics and support the acquisition function across the regions with technical and problem-solving capability.

Key responsibilities of this role will include:

• Work with the Regional Marketing and Digital Marketing teams more broadly to support the execution and management of email and push notifications on time and to a high standard, ensuring these are error free.
• Support of multi-million-dollar digital marketing programs across APAC including end to end management of campaigns (strategy, creative, segmentation, technical execution, reporting and optimisation).
• Drive multi-channel test and learn programs to optimise campaigns.
• To have a great attention to detail to ensure that we are delivering high quality campaigns.
• In conjunction with our Analysts, measure, share and report on all campaigns with the goal of continuously improving strategy and revenue generation.
• Share and implement best practice learnings with stakeholders across the group.
• Work with a wide variety of internal stakeholders across digital, marketing and ancillary to deliver campaigns and programs that drive incremental revenue to the business.
• Continue to ensure our targeting is top notch, with a key pillar also being driving database growth.

To be considered for this role you will have:

• Prior experience in digital marketing or CRM/marketing automation either in an agency or fast paced client environment.
• 2-3 years' experience in marketing automation platforms such as Braze (preferred), Salesforce Marketing Cloud, Oracle Responsys or similar.
• Ability to manage competing tasks, priorities and stakeholders to be able to execute all campaigns in a timely manner with a strong attention to detail.
• Demonstrated experience segmenting customer data and an understanding on how this is used to identify opportunities and develop targeted innovative campaigns.
• Excellent data literacy and analytical abilities.
• Knowledge of HTML, CSS editing, or SQL would be a distinct advantage.
• Commercially savvy and self-sufficient with strong attention to detail.

Applications close on the 22nd of October

Your life at Jetstar is unlike any other..

Live the travel dream: You and your nominated travel companions can take-off more with our famous Qantas Group Staff Travel discount.

Make work feel like a holiday: Join a fun, driven team where work feels like a holiday. Our people take every opportunity to take-off together and find ways to help their teammates soar.

There's a place for everyone at Jetstar: For us, travel and meeting new people go hand in hand. We invite our people to get involved in various Employee Network Groups that play an important role in creating our inclusive and supportive culture that we are fiercely proud of. We believe that teams with a diversity of ideas and experiences are more creative, innovative and solve problems quickly. We welcome applications from anyone who wants to take-off with us. If you have support or access requirements, just reach out and let us know what you need.

We're Jetstar. Let's take-off together

About us

We're Jetstar. You may know us for our famous low fares, but did you also know that we've flown more than 400 million customers since we launched in Australia in 2004? In fact, each week we operate around 3,000 flights to nearly 40 destinations across Australia, New Zealand, Asia and the Pacific. We also operate a fleet of more than 80 aircraft, including state-of-the-art Airbus A320/21 NEO aircraft and the Airbus A320 family and Boeing 787-8s. Every day we enable more people to takeoff to more places, more often.