Marketing Specialist
2 days ago
Job Title: Marketing Specialist
Company: Plusmart
Location: Sunnybank, Brisbane QLD
Employment Type: Full time
Salary: $76,000 – $80,000 per year
Join Plusmart – Brisbane's leading Asian supermarket
Plusmart is a vibrant and fast-growing Asian supermarket located in the heart of Brisbane, proudly serving our multicultural community with quality Asian groceries and exceptional service.
We are now seeking a Marketing Specialist to lead our marketing efforts and strengthen Plusmart's brand presence both online and offline. If you're a creative, data-driven professional with a passion for digital marketing and community engagement, this is your opportunity to make a real impact.
Key Responsibilities
• Marketing Strategy & Campaigns
• Plan and execute marketing campaigns to drive brand awareness and sales.
• Conduct market research and analyse customer insights to identify trends and opportunities.
• Digital & Social Media Marketing
• Manage social media platform, such as WeChat, Instagram, Facebook, RED.
• Track campaign performance and optimise digital content for better engagement.
• Brand & Communication
• Ensure brand consistency across all marketing materials.
• Organise events, promotions, and partnerships to engage the community
Requirements
• Bachelor's degree or above.
• At least three years of experience in marketing, digital marketing, or brand management (retail experience preferred).
• Strong understanding of social media, content creation, and analytics tools.
• Excellent English communication skills: Mandarin proficiency is highly desirable.
• Experience using Meta Business Suite, Canva, Google Analytics, or similar platforms.
• Creative, detail-oriented, and capable of managing multiple projects at once.
• Strong teamwork and interpersonal skills.
• Must hold valid Australian working rights.
Why Join Us:
· Work in a friendly, multicultural team environment.
· Opportunity to lead marketing strategies for a growing retail brand.
· Competitive salary and career growth potential.
· Convenient Brisbane location.
If you're a creative, organised, and passionate professional who thrives in a dynamic environment — we'd love to hear from you
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