Marketing Assistant

2 weeks ago

Mulgrave, Victoria, Australia EFC Group Australia Pty Ltd Full time $45,000 - $60,000 per year

Reports To: Senior Marketing Exec

Location: Mulgrave

Employment Type: Full-time

About Gotcha Fresh Tea

Gotcha Fresh Tea is Australia's home-grown bubble tea brand, serving freshly brewed teas with premium ingredients and expert craftsmanship. With a growing presence across Australia, we're committed to innovation, customer experience, and strong brand identity.

Position Purpose

We are looking for a highly organized and detail-oriented Marketing Assistant to jour our team. In this role, you'll support the execution of marketing activities to strengthen Gotcha's brand presence. This includes campaign launches, in-store activations, promotional material production, day-to-day marketing operations, and handling customer inquiries.

Key Responsibilities

Campaign Execution: Assist in the planning and execution of product launches, promotions, and seasonal campaigns from start to finish.

Content Creation: Help develop engaging content for our website, social media platforms (Instagram, TikTok, Facebook, Rednote), ensuring alignment with Gotcha's brand voice and style.

Marketing Materials: Coordinate the creation and printing of marketing assets (posters, flyers, menus, digital screens, in-store displays) while maintaining brand consistency.

Customer Experience: Respond to customer inquiries via social media and website and manage online merchandise orders.

Influencer & Partnerships/Sponsorships: Support influencer collaborations, brand partnerships, and help track deliverables.

Events & In-store activations: Assist in organizing events, in-store activations to engage local communities and customers.

General Support: Provide administrative support to the marketing team, and work closely with operations team to provide marketing assistance for the franchise partners.

Key Skills & Attributes

Strong communication and interpersonal skills.

Creative eye for design and attention to detail.

Organisational skills with the ability to manage multiple projects.

Proactive, adaptable, and a team player with a passion for the food & beverage industry.

Understanding of social media platforms (Instagram, TikTok, Facebook, WeChat).

Basic graphic design and content creation skills (Canva, Adobe Creative Suite preferred).

Analytical mindset with the ability to interpret marketing data.

Qualifications & Experience

Tertiary qualification (or working towards) in Marketing, Communications, or a related field.

Previous experience in a marketing or administrative role (preferred, not essential).

Experience in retail, hospitality, or franchising is an advantage.

Knowledge of Chinese social platforms (WeChat, Little Red Book) is desirable.

Opportunities & Benefits

Hands-on experience in a growing retail franchise brand.

Opportunity to work on creative campaigns and product launches.

Gain broad exposure across the full spectrum of marketing.

Career progression in a dynamic and expanding company.

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