Senior Digital Marketing Specialist

Energy Power Systems Australia (EPSA) is an authorised supplier of Cat power systems in Australia, PNG, and the Solomon Islands. As a leading provider of sustainable energy solutions, EPSA provides new and used engines, generators, batteries, and hybrid energy systems for a broad range of industries. We also specialise in rental solutions for power generators, compressors, and temperature control systems. We are committed to providing our customers with the sustainable power they need. with leading the way for renewable energy with Cat Hybrid Energy Systems incorporating battery energy storage.

At Energy Power Systems Australia (EPSA), we keep the country moving. From powering major infrastructure projects to delivering reliable energy solutions for mining, construction, and industry.

Now, we're looking for a Senior Digital & Campaign Marketing Specialist to join our Customer Experience team at our Mulgrave head office. This is your chance to lead high-impact digital campaigns, shape digital contents, and drive measurable results in a role where strategy meets creativity.

This role offers a hybrid working arrangement with regular collaboration at our Mulgrave head office.

Why you'll love this role:

• Lead the charge on multi-channel digital campaigns that make an impact

• Work with CRM & analytical tools like Salesforce and Google Analytics

• Collaborate with top-tier agencies and internal teams to deliver exceptional campaigns

• Developing white papers, case studies and digital content

• Competitive salary and a culture that values innovation and growth

• Career development opportunities in a dynamic, future-focused organisation

If you're a strategic thinker with a creative edge and copy-writing skills, passionate about turning insights into action, this role is for you.

Candidates must demonstrate at least 4+ years of copywriting experience to effectively contribute to our content creation and brand messaging initiatives.

What you'll be doing (but not limited to):

• Own the digital initiatives – design, launch, and optimise campaigns across email, social, SEO/SEM, and digital advertising

• Turn data into decisions – monitor performance, analyse results, and deliver actionable insights

• Be the connector – coordinate agency relationships and collaborate with internal stakeholders to ensure campaigns hit the mark

• Tracking budgets like a pro – forecast, track, and maximise ROI

• Shape the message – guide content creation and ensure brand consistency

• Optimise the experience – work with web teams to enhance UX and conversion

• Report with clarity – deliver insights and recommendations that drive continuous improvement

What you'll bring:

• 6+ years' proven experience in digital marketing, campaign development, and analytics.

• Strong analytical ability to interpret and act on data insights.

• Skilled at managing external agency relationships and internal stakeholders.

• Solid marketing project coordination experience with proven ability to manage multiple initiatives simultaneously.

• Hands-on knowledge of Salesforce and campaign performance tools.

• Experience tracking and coordinating budgets with a focus on maximising ROI.

• Track record of executing digital campaigns with measurable results.

• Excellent project coordination, prioritisation, and communication skills.

• Proactive, collaborative, and innovative mindset.

• Australian work authorisation is required for this role.

Why work with us? Here are some of the benefits of working for EPSA:

• Seamless Onboarding Experience: Start strong with our centralised induction program at our Mulgrave (VIC) head office, designed to set you up for success.

• Celebrate You: Enjoy paid leave on your birthday and take time to give back with volunteer leave.

• Exclusive Discounts: Access a wide range of retail discounts, plus special pricing on CAT merchandise and health insurance.

• Drive Your Way: Take advantage of our vehicle novated lease options to make your commute more rewarding.

• Support for Families: We offer paid parental leave to support you during life's most important moments.

• Refer & Be Rewarded: Earn generous rewards through our team member referral program.

• Grow with Us: Upskill with job-relevant education support, including access to Cat University and other learning & development opportunities.

• Recognition Matters: Be celebrated through our Employee Recognition Program and Service Awards.

• Wellbeing First: Access confidential support anytime through our Employee Assistance Program (EAP).

Ready to Power Up Your Marketing Career?

If you're passionate about digital marketing and copy-writing and thrive in a fast-paced, results-driven environment, apply now and let's talk