
Marketing Manager
19 hours ago
Marketing Manager – Food & Beverage industry
Azabu Group—a premier collection of Japanese restaurants renowned for authentic cuisine and exceptional dining experiences—is offering a rare opportunity for a highly skilled and experienced Marketing Manager to lead the strategic development and execution of marketing initiatives across our Food & Beverage portfolio. This includes a leading Japanese group cuisines brand and a premier restaurant concept that blends diverse cultural influences for an international audience.
Key Responsibilities:
· Develop and lead the integrated marketing strategy across all Azabu Group brands and venues
· Manage and implement digital marketing strategies, including SEO, SEM, paid advertising, email marketing, and CRM
· Lead campaign strategy and execution across digital, social, PR, and content marketing
· Create, review, and optimise digital content for websites, social media, and email campaigns
· Manage all digital platforms including Google Ads, Meta Business Suite, and analytics tools
· Ensure all digital communications reflect brand tone, identity, and cultural alignment with Japanese and other heritage inspirations
· Oversee website content and UX performance to improve engagement and conversion
· Monitor and report on campaign performance, providing insights and actionable recommendations
· Conduct market research and competitor analysis to identify trends and opportunities
· Collaborate with Brand Manager, designers, and content creators to ensure cohesive and compelling campaigns
· Work closely with operations and venue teams to align marketing activity with business needs
· Manage marketing budget and resource allocation to optimise ROI
· Build and maintain relationships with media, influencers, and strategic partners
· Mentor and lead a small marketing team to foster innovation, quality, and accountability
· Stay informed on digital trends, technologies, and marketing best practices
· Perform other duties as required from time to time
What We're Looking For:
- Proven track record in leading successful marketing campaigns within the hospitality, food, or beverage industries.
- Minimum of 5+ years of marketing experience with at least 2 years in a leadership role
- Proven expertise in digital marketing, brand strategy, and performance marketing
- Experience in hospitality, food & beverage, or consumer lifestyle brands preferred
- Fluency in both English and Mandarin is an advantage.
- Strong leadership and stakeholder management skills
- Deep understanding of customer journeys, CRM, and omnichannel strategies
- Excellent communication, project management, and presentation skills
- Proficient in marketing tools and platforms including CMS, Google Analytics, Meta, and CRM systems
- Strategic mindset with commercial acumen and creative thinking
- A collaborative, hands-on approach with the ability to thrive in a fast-paced environment
Apply
If you are interested in the role and would like to grow your career with us, we welcome your application
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