Email Marketing Specialist

4 days ago

Currumbin Waters, Queensland, Australia My Way Up Full time $90,000 - $120,000 per year

At My Way Up, we're redefining gut health - empowering people to feel incredible from the inside out through science-backed supplements and microbiome testing. As we continue to grow, we're looking for a strategic, data-driven creative who lives and breathes email marketing. Someone who knows what makes people open, click, and buy.

What You'll Do

  • Own the full email and SMS marketing strategy - from planning and execution to performance optimisation. This includes campaigns and automated journeys.
  • Write, build, and manage campaigns end-to-end: develop the strategy, craft direct response copy, plug it into Klaviyo, test variations, and report on performance.
  • Champion testing and optimisation
  • Use data-driven insights to segment, personalise, and deliver messaging that resonates at every stage of the lifecycle.
  • Analyse performance metrics (deliverability, open rates, CTR, CVR, unsubscribes, ROI) and provide actionable insights.
  • Maintain strong deliverability through strong list hygiene, IP/domain reputation, and content compliance.
  • Collaborate across marketing, content, digital, and analytics teams to keep campaigns aligned and impactful.

What we are looking for

  • 3-5+ years of experience in email marketing or CRM, ideally in e-commerce.
  • Hands on experience in Klavyio
  • Based on the Gold Coast, QLD
  • Familiar with (or eager to master) email deliverability, database hygiene, and inbox placement.
  • Skilled in direct response copy writing.
  • Obsessed with testing and optimisation — you're always chasing small tweaks that lead to big wins.

Why Join Us?

  • Join a small, results-driven team with ambitious growth goals
  • Work directly with the founders and leadership team
  • Huge potential for career growth as the brand scales
  • Modern office in Currumbin

Apply Now

Please include examples of email and SMS campaigns you've created — whether it's a flow you've built, a campaign you've written, or performance results you've driven. Applications without examples of your work will not be considered.

Bonus points if you include a short breakdown of a winning campaign — what you tested, what you learned, and the results it achieved.

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