Email Marketing

Overview

Salt Shift isn't your average cleaning brand — it's a lifestyle for those who live for the ocean, muddy trails, and the thrill of adventure. We're redefining what it means to look after your pride & joy — built for the ones who take care of what they love and aren't afraid to get it dirty.

As our
Email Marketing & Design Specialist
, you'll be the one making noise — the voice that drives connection and keeps our community inspired. From high-impact campaigns to slick designs that stop the scroll, you'll help Salt Shift show up with power, precision, and personality.

This is a role for someone who thrives on pace. Someone who loves taking ideas and turning them into moments that move people. You'll mix creativity with structure — building, testing, and refining campaigns that look epic and perform even better.

Key Responsibilities

Email Marketing & Automation

• Take full ownership of all Salt Shift email and SMS campaigns — from concept to creation.
• Build and optimise flows that drive conversion and loyalty.
• Segment audiences and grow our subscriber lists through smart, data-driven strategies.
• Design, test, and refine campaigns to boost engagement, open rates, and revenue.
• Track performance weekly and deliver actionable insights that shape future campaigns.
• Plan and execute seasonal launches, product drops, and major promotions with precision.

Digital Design

• Concept & design visually bold EDMs, social content, and campaign assets.
• Keep Salt Shift looking sharp — one standard: premium.
• Create templates and design systems for marketing and social platforms.
• Collaborate with content and performance teams to build visuals that sell the story and the lifestyle.
• Jump in on packaging, in-store collateral, or event materials when needed — your design eye matters everywhere.

Collaboration & Brand Integration

• Work hand-in-hand with the marketing and creative teams to keep visuals and voice in sync.
• Align email content and creative direction with performance marketing partners
• Coordinate promotional calendars and campaign timelines to ensure smooth, on-brand execution.

Skills & Experience

Essential

• 3+ years in email marketing or digital design — ideally within eCommerce or lifestyle brands.
• Proven experience with Klaviyo or similar platform (automation, segmentation, reporting).
• Strong knowledge of deliverability, testing, and conversion strategy.
• Highly skilled in Adobe Creative Suite (Photoshop, Illustrator) and Figma.
• Deep understanding of DTC marketing and best practice CRO.
• Analytical mindset — able to turn numbers into creative action.
• Sharp attention to detail and a clean, modern design aesthetic.

Preferred

• Experience designing and implementing Shopify sections or landing pages.
• Basic motion or animation skills (After Effects, Canva motion, etc.).
• Photography, video, or content production background.
• Familiarity with Meta Ads and paid creative optimisation.

What Success Looks Like

• Every email automation is optimised and fully branded for Salt Shift.
• Minimum of three high-quality campaigns per week, across both email and SMS.
• Cohesive design and messaging across all channels — bold, consistent, and unmistakably us.
• Smooth coordination between marketing, design, and performance — no lag, just flow.

Why Join Us

We're not just selling cleaning products — we're building a culture of adventure and respect for what drives us. You'll help shape the future of a homegrown Australian brand that is scaling fast, backed by a loyal following and a fearless creative team.

• Make a real impact in a growing company where your work gets seen and celebrated.
• Work directly with the leadership team, a no-BS environment built on passion, performance, and good energy.
• Role is based at our Burleigh Heads HQ on the Gold Coast, with flexibility and autonomy to match.

APPLICATION PROCESS

Please include your Resume, CV as well a short paragraph detailing why you are the correct fit for this role. All other applications will not be considered.