Digital Marketing Specialist

7 days ago

Melbourne, Victoria, Australia Yo-Chi Frozen Yogurt Full time $104,000 - $130,878 per year

If you're a Digital Marketer who wants to be apart of a market-leading, brand-led business, then this is surely a role that will pique your interest.

Not to toot our own horn, but - toot toot - Yo-Chi is one of Australia's coolest young brands in the midst of major growth. We're looking for a dynamic, smart, hardworking, brand-y kind of person who can join this rocketship and help us to discover fun new galaxies together.

We're a genuinely flexible business and have a hybrid model with a minimum of two days in person with your team because they are amazing.

About The Company
Yo-Chi was born from an idea to bring together delicious frozen yogurt and toppings, with an infinite flow of good energy, in a space where people of all ages can socially connect with their loved ones. Yo-Chi kick-started Melbourne's self-serve frozen yogurt scene with the opening of the first venue in Balaclava in September 2012. As of today, we have 58 venues with plans to double in size domestically and internationally over the next 18 months.

We're proud to be a family-owned Australian business, with a strong focus on Social connection, Environmental honestly and ensuring the chi remains at the heart of everything we do.

About The Role
The Digital Marketing Specialist primary role is to support the Marketing Manager in executing digital marketing strategies that communicate with Yo-Chi fans effectively and in a way that achieves objectives but still respects how our customers want to interact with the brand.

This role is both a strategic and executional role, and the right person will have the opportunity to progress quickly onto the next step of marketing manager or digital marketing manager.

Reporting to the Marketing Manager, the Digital Marketing Specialist will be responsible for, but not limited to:

  • Management of all digital touchpoints (app, website, uber eats) to ensure information is correct and up to date.
  • Lead and optimise Google listings.
  • Drive eDM strategy, consistently looking for opportunities to improve to further drive customer engagement and product sales. Including looking at templates, best practice, and customer journey mapping.
  • Complete monthly reporting & post campaign analyses to track the impact of each major campaign, with special consideration to insights and recommendations.
  • Manage Chi Club database, always looking for opportunities to elevate the loyalty program and drive customer engagement and retention.
  • Liase with program providers (TalkBox and RedCat) on a consistent basis to identify opportunities to improve.
  • Customer Experience & Local Marketing
  • Build strong cross-functional relationships across all areas of the business with particular focus on operations for digital marketing LAM support
  • Connect in-venue with teams regularly each week to build strong relationships.
  • Consistently look at ways to improve operating rhythms, identifying potential efficiencies and implementing new processes.

The Successful Candidate Will Have

  • Bachelors Degree
  • Minimum 2 years' experience in digital marketing
  • Ability to handle multiple projects, priorities, and deadlines
  • Great work ethic and a get-it-done solution-focused mindset
  • Organisation, initiative and creativity skills all necessary
  • Excellent communication skills
  • No ego, just a natural confidence born from genuine ability and a willingness to learn.

Ready to shape the future of one of Australia's coolest brands? Join us on this journey, and let's create something unforgettable together.

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