Performance- Paid Media Creative Strategist

Performance- Paid Media Creative Strategist | Mid-Senior | E-commerce Retailer | Full-Time | Hybrid

Own the creative strategy that drives sales conversions. Bridge the gap between paid media and content creation. Turn data into compelling, high-performing ad concepts. Work with high-growth video ads focused on performance, storytelling and results.

• Translate social media performance data into actionable creative briefs
• Collaborate with paid media and content creation teams
• Ideate and script conversion-focused video ads
• Identify patterns, hooks and frameworks that sell and inform this strategy to the team
• Drive lower-funnel performance and purchase intent

About the Company

This fast-growing renowned eCommerce retailer that works like a creative agency has a strong passion to drive high-converting video ads with a data-driven approach. With a collaborative team culture and a strong focus on results, people love working for this business because they are empowered to own their craft and make a real impact.

About the Role

You will sit at the intersection of the paid social media and content creator team, translating performance data into creative strategy. You will work closely with the media lead and post-production team to ideate, script and brief content that converts. You are the conduit and connecter between creative execution (video, design, motion, 3D) and performance marketing learnings. Essentially this role is about
optimising creative for conversions and is
sales-focused storytelling
. You must be comfortable working in fast-paced environments and with high-volume pipeline of work.

• Interpret campaign data and identify winning patterns
• Create actionable briefs for content and post-production
• Ideate hooks, frameworks and scripts that drive sales
• Collaborate with stakeholders across strategy and execution
• Benchmark and filter creative ideas for performance based on ad styles
  (EGC, UGC, Hi-Fi, Lo-Fi, Statics, etc.)
  including concepts, messaging and positioning across platforms
• Analyse performance data to spot creative trends, high impact advertising trends, optimising existing assets and guiding ongoing test frameworks
• You will work closely with internal teams- web, customer service, SEO, Store Managers, Product Teams to bring performance driven insights into paid media creative strategy.
• Write and refine weekly volume scripts aligned with performance frameworks
• Planning, testing, re-testing variations to drive creative that improves ROAS

Skills & Experience

• 4 – 5 years of experience in creative strategy, paid social strategy or performance marketing (agency or in-house)
• Background in video production, content creation OR creative direction
• Strong understanding of interpreting paid social data across platforms (Meta, TikTok, YouTube, Google)
• Strong understanding of lower-funnel conversion tactics
• Excellent stakeholder management and communication
• Ability to translate data into creative frameworks, briefs, campaign plans and structured testing roadmaps
• Proficient with analysis, using AI tools (leveraging to optimise creative output, efficiency, volume)
• Experience staying abreast of platform trends, emerging ad formats / trends.
• Research proficient- skilled in translating cultural, consumer and performance data into creative strategy
• Resilient, collaborative and results-driven
• Excellent at providing clear and concise information to teams on copy and design

How to Apply

Apply here
or send us an email

with your updated CV and portfolio

This is an urgent requirement, so if you are interested in the above, we would love to hear from you To be considered for this role you must have full working rights in Australia

W:

Create Careers is a different kind of recruitment consultancy. We are people that care for people. Yes, that means we care about you the talent and you the employer. We are people who believe that honesty, integrity, trustworthiness, reliability, being ethical and respectful to everyone are our greatest assets. Our goal is to work hard to create great relationships, partnerships and friendships and to not treat you as just another company or CV. We strive on actively listening to provide the best service possible, delivered with professionalism, care and enthusiasm. Let's work together to co-create a productive and long-lasting partnership.