Paid Media Specialist

2 days ago

Melbourne, Victoria, Australia July Full time $90,000 - $120,000 per year

About the role

The Paid Media Specialist supports the day-to-day execution of paid media campaigns across Google Ads, Meta, TikTok, Pinterest, Affiliates and other key digital platforms. This role implements and shapes performance marketing strategies to drive customer acquisition and revenue growth across all regions.

What you'll be doing

  • Assist in the setup, launch, optimisation, and reporting of paid media campaigns across platforms such as Meta, Google Ads, TikTok, Pinterest, and others.
  • Monitor campaign performance daily and flag issues or opportunities for improvement, with a focus on maintaining strong ROAS (Return on Ad Spend) and managing CAC (Customer Acquisition Cost) within target.
  • Support the development and execution of creative testing strategies, helping improve creative output and understand what content drives the best results.
  • Work closely with the creative and marketing teams to request, brief, and track new ad assets tailored to platform performance needs.
  • Ensure campaigns are delivered accurately and on time, with attention to budget pacing and spend alignment.
  • Prepare regular reports that communicate performance metrics such as CAC, ROAS, CTR, CPM, and spend efficiency to internal stakeholders.
  • Conduct basic market and competitor research to support campaign improvements and help identify new growth opportunities.

What you'll bring

  • Familiar with platforms such as Meta Ads Manager, Google Ads, and TikTok Ads Manager.
  • Knowledge of programmatic buying, and affiliate networks advantageous.
  • Strong analytical mindset and experience with data platforms (e.g. Google Analytics, Looker, Tableau).
  • Comfortable working with data and using performance metrics to make informed decisions.
  • Excellent communication and stakeholder management skills.
  • Detail-oriented with strong organisational and time management skills.
  • A proactive team player who's eager to learn and grow.
  • Bachelor of Commerce / Marketing / Business or other relevant.
  • 2+ years experience in a paid media, digital marketing, or media buyer role (agency or in-house).
  • Experience with eCommerce or DTC brands.

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