Group Paid Media Director

Hi, we're Jaywing.

We're a talented bunch of creatives and developers, designers, content makers, strategists, and technologists - our difference is our strength.

A unique blend of specialists that collaborate as one, constantly introducing new perspectives to the problems we solve.

We strive to deliver highly effective, intelligent work.

We scrutinise insight, to find proof.

To create the best conditions for success.

To take risks that aren't risky at all.

To leave nothing to chance.

And we're on the hunt for a Group Paid Media Director (Lead Generation) to join our buzzing Media team

Day to day you'll:

• Lead the strategic direction of Jaywing's paid media offering for lead generation clients, ensuring excellence across paid search, paid social, and broader acquisition strategy.
• Inspire, mentor, and empower a high-performing media team - leading with conviction, curiosity, and collaboration while staying close to the work.
• Oversee the creation of audits, media plans, and growth strategies that connect media, creative, and customer experience to deliver tangible business outcomes.
• Set and uphold best practice standards across campaign design, optimisation, measurement, and reporting.
• Partner with SEO, Social, Creative, CRO, and Data teams to deliver integrated acquisition strategies.
• Champion innovation and continuous improvement, evolving Jaywing's lead generation capabilities, processes, and use of technology.
• Play a key role in new business growth through strategy development, forecasting, and presenting proposals that demonstrate innovation and commercial acumen.

We're looking for someone who:

• Has 8+ years' experience in senior Paid Media roles, with a strong track record in lead generation strategy and delivery.
• Brings deep expertise across Paid Search and Paid Social (Google Ads, Meta, and other major platforms).
• Understands the full lead generation ecosystem — from offline conversion tracking and CRM integration to landing page performance and email marketing.
• Demonstrates success leading and developing high-performing teams, balancing strategic excellence with delivery quality.
• Is highly skilled in forecasting, performance modelling, and investment planning for acquisition-driven clients.
• Has an advanced understanding of analytics, attribution, and measurement frameworks, including GA4 and platform reporting tools.
• Thrives in a collaborative environment, working seamlessly with creative, SEO, and CX specialists.

In return we'll give you:

• A commitment to develop you and your career aspirations.
• A no-blame culture that encourages growth and experimentation.
• A focus on diversity, inclusion, sustainability, and mental health & wellbeing.
• A stunning office in the heart of Melbourne CBD, close to restaurants, bars, and everything Melbourne has to offer.
• A hybrid working model.
• A fully stocked beer and wine fridge, impromptu lunches, team social activities, and a cracking end-of-year party.

Enviable benefits including:

• Remote working from another time zone for up to 8 weeks per year
• Birthday leave
• A wellbeing day each year

So, if you're a passionate media leader who can balance strategy with hands-on excellence, drive innovation in performance marketing, and inspire others to deliver exceptional results - Jaywing would love to hear from you

Jaywing is committed to building an inclusive and diverse culture. If you're doubting whether to apply because you don't meet every single requirement, we encourage you to still do so - there may be other opportunities where you're the perfect fit. Please let us know if any adjustments need to be made throughout the interview process, and we'll do our best to accommodate.