Marketing Manager

Marketing Manager

Hobart, Tasmania

Full-Time | Competitive Salary | Dynamic Hospitality & Tourism Industry

Are you a marketing leader with a passion for hospitality, tourism, and exceptional customer experiences? Join our team in beautiful Hobart, Tasmania, and help elevate our Chinese cuisine restaurant, hotel, and tourism information operations to the next level.

About Us

Our business operations include a highly-regarded Chinese cuisine restaurant, a charming hotel, and a tourism information center in Hobart. We are dedicated to offering high-quality, memorable experiences to both local and international visitors. With a focus on hospitality excellence and community engagement, we are committed to showcasing the best of Tasmania’s food, culture, and tourism offerings.

The Role

As the Marketing Manager, you will lead all marketing initiatives, service operations, and business development activities for our restaurant, hotel, and tourism information center. This role presents an exciting opportunity to strategically influence the growth and success of our diverse business units through innovative marketing and customer engagement strategies.

Key responsibilities include:
Brand Management: Ensure brand consistency across all business units and regularly report on marketing performance.

Digital Marketing Campaigns: Develop and implement targeted marketing campaigns aligned with seasonal trends, customer preferences, and local events to boost visibility and business growth.

Team Leadership & Training: Lead the marketing and service teams, providing training and conducting data-driven marketing analysis to optimize service delivery and performance.

Social Media Optimisation: Enhance our presence across platforms like WeChat, Xiaohongshu, Facebook, Instagram, TikTok, and others, promoting our services and engaging with a diverse audience.

Creative Collaboration: Partner with internal and external teams to create innovative marketing initiatives that enhance the customer experience and drive business development.

Operations Management: Oversee daily operations, ensuring seamless service and high customer satisfaction across our restaurant, hotel, and tourism services.

About You

Experience: A minimum of 5 years in marketing management, preferably in hospitality, tourism, or related industries.

Marketing Expertise: Proficiency in digital marketing, including campaign management, social media strategy, and analytics.

Leadership & Communication: Proven leadership skills, excellent communication abilities, and a collaborative approach to problem-solving.

Customer Focus: A commitment to providing exceptional service and creating outstanding experiences for customers and guests.

Adaptability: Ability to thrive in a fast-paced, dynamic environment, manage multiple business areas, and respond to seasonal and industry changes.

Language Skills: Proficiency in English is required; proficiency in any Chinese language (Mandarin, Cantonese, Wu, etc.) is highly advantageous but not essential.

Why Join Us?

Be part of a vibrant, growing business at the intersection of Tasmanian hospitality and tourism.

Enjoy a competitive salary and opportunities for professional growth.

Work in one of Australia’s most beautiful and culturally rich cities, supported by a diverse and collaborative team.

Pay: $80,000.00 - $90,000.00 per year

**Benefits**:

- Employee discount
- Health insurance
- Professional development assistance
- Salary packaging

Schedule:

- Monday to Friday
- Public holidays

Supplementary Pay:

- Annual bonus
- Commission
- Performance bonus
- Quarterly bonus

**Experience**:

- Marketing: 5 years (required)

Work Location: In person

Expected Start Date: 02/12/2024