Lifecycle Marketing Manager

5 days ago


Hobart, Tasmania, Australia UpGuard Full time $90,000 - $120,000 per year

Who are we?
UpGuard's mission is to make life easier for security teams. We meticulously create robust solutions that enable our customers to identify, assess, and remediate cybersecurity risk across their attack surface, vendor ecosystem, workforce, and trust relationships. Our integrated cyber risk posture management platform combines comprehensive security ratings, instant risk assessments, templated security questionnaires, threat intelligence capabilities, and agentic AI to give organizations a holistic view of their risk surface.

The Marketing team at UpGuard includes multiple marketing and design functions, including Product Marketing, Demand Gen, Marketing Ops, Content Marketing, SEO, Community, Design, and Video. UpGuard's vision is to become a leader in the markets we play in (Cyber VRM, Attack Surface Management) by providing a best-in-class SaaS platform for organizations to manage their third-party risk and external attack surface. Our purpose as a Marketing team is to facilitate this goal by growing UpGuard with a repeatable and scalable marketing engine and a leading brand.

Where does this role fit in?
This Lifecycle Marketing Manager role is a strategic part of the Demand Generation organisation, sitting within the marketing team. This position is the primary driver of funnel efficiency and conversion velocity, acting as the bridge between lead generation and sales readiness.

What will you do?

  • Own Mid-Funnel Strategy: Design and manage all automated nurture streams, triggered campaigns, and sales handoff programs.
  • Build Smart Journeys: Develop and execute highly personalised buyer journeys based on firmographics, behaviour, and intent data to ensure timely and relevant engagement.
  • Develop Content Frameworks: Drive the mid-funnel messaging and content strategy, focusing on educational content, objection-handling, and re-engagement campaigns for stalled leads.
  • Collaborate with Sales & BDRs: Work with the Business Development team to align on messaging, timing, and lead readiness, ensuring seamless follow-up on hand-raisers and event attendees.
  • Measure & Optimise: Continuously track the performance of all lifecycle programs, focusing on key metrics like conversion rates and time-to-SQL, and iterate to improve funnel velocity.

What will you bring?

  • Lifecycle Marketing Expertise: 5+ years of experience in B2B lifecycle, email, or marketing roles, ideally within a SaaS or technology environment.
  • Funnel and Buyer Journey Knowledge: A deep understanding of buyer journeys, funnel stages, and how to align marketing programs with sales needs.
  • Technical Proficiency: Strong hands-on experience in building and managing multi-step, personalised workflows and segmentation within marketing automation platforms, particularly HubSpot.
  • Interpersonal Skills: Proven ability to work closely and effectively with sales development teams to align on strategy and execution.
  • Data-Driven Mindset: The desire and ability to continuously test, learn, and iterate programs based on performance metrics.

What will give you and edge?

  • Experience with Intent Data: Familiarity with leveraging intent signals to create timely and highly relevant nurture programs.
  • Advanced Nurture Skills: A proven ability to design and implement sophisticated lifecycle scoring models or re-engagement strategies for dormant leads.
  • Full-Funnel Perspective: A strong understanding of how the full funnel works and how to optimise conversions from MQL to closed-won.

What's in it for you?

  • Monthly Lifestyle subsidy: Our employees use this for financial, physical, and mental well-being
  • WFH set-up allowance: To ensure you have the right environment to work in, we will help you get set up within your first 3 months at UpGuard
  • $1,500 USD annual Learning & Development allowance: To support your career development, all team members will be able to expense development opportunities against this allowance
  • Generous Annual Leave/PTO allowances: Time to recharge your batteries
  • 18 weeks paid Parental Leave: Irrespective of parenting role
  • Personal Leave Allowance: This includes sick & carer's leave
  • Fully remote working environment: While we have physical offices in Sydney & Hobart, we do not mandate compulsory attendance
  • Top-spec hardware: All team members will be provided with top-spec laptops for their roles

UpGuard is a Certified Great Place to Work in the US, Australia, UK and India, establishing its position as a leading global technology employer. 99% of team members agree that UpGuard is a great place to work, apply now to find out why

As an Equal Employment Opportunity and Affirmative Action Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

For applications to positions in the United States, please note, at this time we can only support hiring in the following US states:
CA, MD, MA, IL, OR, WA, CO, TX, FL, PA, LA, MO, or DC
.

Before starting work with us, you will need to undertake a national police history check and reference checks. Also please note that at this time, we cannot support candidates requiring visa sponsorship or relocation.


  • Marketing Officer

    2 weeks ago


    Hobart, Tasmania, Australia Wine Tasmania Full time $80,000 - $110,000 per year

    Published4 October 2025LocationLevel 5, 29 Elizabeth Street, Hobart TAS 7000, Hobart, AustraliaCategorySales & MarketingJob TypeFull-timeClosing Date19 October 2025Annual Salary$90-95,000DescriptionWine Tasmania is seeking a fixed-term Marketing Officer to join our small and fast-paced team in promoting the island's talented wine producers.If you're a...

  • Project Manager

    1 week ago


    Hobart, Tasmania, Australia Hydro Tasmania Full time $135,459 - $157,027 per year

    Lead the delivery of hydropower refurbishment projects. Manage budgets, contracts, and stakeholders to drive safe, sustainable asset outcomes.Deliver safe, sustainable projects that extend the life of our hydropower assetsBuild strong stakeholder partnerships and mentor within a high-performing teamEnjoy career growth, flexibility, and access to stunning...

  • General Manager

    1 week ago


    Hobart, Tasmania, Australia Master Builders' Association of Tasmania Inc Full time $120,000 - $180,000 per year

    Located in the greater Hobart area (Tasmania-wide considered) this is an exciting opportunity for an energetic GM - Commercial to grow the building and construction industry's workforce of the future and cement Master Builders Tasmania's position as a leading training provider.Reporting to the Master Builders Tasmania CEO, the GM - Commercial is focused on...

  • Category Specialist

    2 weeks ago


    Hobart, Tasmania, Australia TasNetworks Full time $99,189 - $130,878 per year

    About the roleBand 4 - base salary from $99,189 per annum (plus super) - total package to be negotiated with preferred candidate based on skills and experienceAs TasNetworks continue to evolve and drive excellence, we are looking for a dedicated Category Specialist to join our dynamic Supply Chain team. If you're an experienced professional with a strong...

  • Account Manager

    2 weeks ago


    Hobart, Tasmania, Australia I-MED Radiology Network Full time $70,000 - $120,000 per year

    About This RoleAccount Manager – HobartAre you a motivated and relationship-driven professional seeking a rewarding opportunity? Join our team as anAccount Managerresponsible for driving sales revenue growth and increasing market share in and around our clinics in Hobart.About The RoleAs an Account Manager, you will be the key driver of sales growth within...


  • Hobart, Tasmania, Australia Searson Buck Group Pty Ltd Full time $80,000 - $120,000 per year

    About the Role:Our client is seeking an experiencedOperations & Business Development Managerto lead and grow their multi-faceted business. This is a hands-on leadership role responsible for overseeing daily operations, driving business development, and managing a diverse team. You'll play a key role in shaping strategy, improving processes, and expanding the...


  • Hobart, Tasmania, Australia Elders Limited Full time $90,000 - $120,000 per year

    Accepting a role with Elders means you will be joining a team ready to support and grow your career. Be part of a culture that has been in the making for more than 185 years. Much like the clients and communities we work with, you will experience passion, dedication, and resilience across all parts of the business Elders is one of Australia's most trusted...

  • Studio Manager

    3 days ago


    Hobart, Tasmania, Australia HealthyPeople Full time $60,000 - $90,000 per year

    BFT Hobart is seeking a Studio Manager to deliver an exceptional member experience and lead our talented team.A BFT Studio Manager (SM) is the face of our business. They are an integral part of everything we do and are critical to the growth of our member base. From making members feel welcome the moment they step into our studios to motivating, inspiring...

  • Engineer Electrical

    2 weeks ago


    Hobart, Tasmania, Australia Hydro Tasmania Full time $113,448 - $131,517 per year

    Provide engineering expertise to manage asset lifecycles and optimise performance of Hydro Tasmania's generation fleet.Use your expertise to contribute to Production and Maintenance decisions.Operate statewide, with option to be based in the North or South.Supportive team, with flexible working arrangements.Salary range $113,448– $131,517 plus superWith...

  • Operations Manager

    2 weeks ago


    Hobart, Tasmania, Australia Resonance Consulting Full time $90,000 - $120,000 per year

    Join Resonance as our new Operations ManagerAre you ready to be the heartbeat of a dynamic and diverse team? At Resonance, we drive ideas into action, and we're looking for our first ever Operations Manager to keep our wheels turning and our team supported.About us: At Resonance we are a team of strategists, communicators, analysts, planners, and project...