Campaign Manager

2 days ago

Sydney, Australia Colonial First State Full time

Are you ready to be part of an organisation that values expertise, passion and diversity? At CFS we know that the foundation of our success lies in our exceptional people. We believe in celebrating individuality, have a passion for high performance and creating an environment where you can unleash your full potential. Our people enable us to make a difference and deliver exceptional experiences to help our customers achieve financial freedom.

**Your Team**
The Martech Automation Manager reports to Senior Product Owner Customer Engagement and Personalisation and plays a pivotal role in enhancing the customer experience by ensuring that every interaction is timely, relevant, and personalised. By establishing best practice frameworks and governance across the Customer Office, the Campaign Manager helps deliver consistent and compliant communications

**Your Responsibilities**
- Establish and maintain campaign governance frameworks across the Customer Office, including SLAs, QA checklists, and briefing templates for cross channel campaign execution.
- Collaborate with product owners to translate strategic goals into actionable campaign requirements and backlog items.
- Support journey orchestration and segmentation using AJO and Adobe Experience Platform (AEP), ensuring alignment with data and audience strategies.
- Enable campaign teams by documenting and promoting best practices for personalisation, targeting, and real-time messaging.
- Conduct A/B and multivariate testing, monitor performance, and provide insights using Customer Journey Analytics.

**Your Capability and Experience**
- Deep experience in marketing technology, digital campaign delivery, or customer journey orchestration.
- Hands-on expertise with Adobe Experience Cloud tools (Adobe Journey Optimizer, Adobe Experience Platform, Customer Journey Analytics, Real Time-CDP, Adobe Target, and Adobe Analytics) with a strong grasp of omni-channel orchestration and segmentation deployment.
- Proven ability to configure and optimise journeys, triggers, and personalisation strategies across digital channels.
- Solid understanding of customer data platforms, unified profiles, and behavioural targeting.
- Experience in Agile environments, working within cross-functional squads to deliver iterative improvements

**What to Expect**

At CFS, you'll be working among the very best in the wealth management industry. It's an inspiring environment that encourages development and celebrates success. Other things to look forward to:

- Access to CFS Employer Super, which offers an expansive investment menu and flexible insurance solutions
- Support with financial services, including discounts on home loans and daily bank accounts through our partnership with a leading financial institution
- Access to 24/7 confidential support covering safety, medical and mental health services
- Life Leave - 3 days per annum to focus on your wellbeing or celebrate a special event
- Exclusive discounts on retail, travel and entertainment
- Additional leave day to celebrate your birthday

**CFS Culture**

At CFS we are committed to creating a thriving environment where individuals can flourish. We believe that success is built upon strong teams, and we are dedicated to celebrating uniqueness, championing individuality and supporting a diverse and inclusive workforce. We believe that when you can truly be yourself, you can unlock your full potential.
- This role is based on Gadigal Land (Sydney)._

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