Campaign Manager

About Resolution Life

At Resolution Life, we are resolutely committed to protecting the financial futures entrusted to us.

For customers, advisers, companies and the industry, we are making an impact worldwide.

Resolution Life is a global life insurance group focusing on reinsurance and the acquisition and ongoing management of portfolios of life insurance policies.

Resolution Life Australasia, manage ~$30 billion in assets, service over 1 million customers with superannuation, investments and life insurance policies and have over 1000 employees across Australia and New Zealand.

Why us?

We are committed to providing our customers with peace of mind that their life insurance, superannuation, and investment policies are in safe and trusted hands for the long term, through providing quality investment management, competitive premiums and excellent customer service.

We are one of the first life insurers globally to operate in an entirely Enterprise Agile environment and have a contemporary 100% cloud-based technology offering.

The Role

As the Campaign Manager in Customer Strategy and Marketing, you’ll act as an important member for campaign execution. Ensuring consistent representation of the Resolution Life brand, marketing strategies and governance of marketing processes, this role plays an important role in delivering success of our Retention and Growth strategy.

As someone with significant experience in delivering campaign activity, you can demonstrate your marketing craft well, with an understanding of and the ability to deliver on customer strategy and execution.

Some of the things you will be accountable for include:
- Develop and execute marketing campaigns as well as tactical activities that educate, retain and cross sell to the target market, across various distribution channels, particularly digital.- Develop campaigns for the launch of new products and increase sales and retention opportunities with customers, effectively positioning the offering in market and to existing customers, driving increased awareness and consideration.- Understand value propositions and positioning statements for inclusion in marketing campaigns, to ensure they’re meaningful to the target audience.- Create content and supporting collateral and briefing packs, (such as flyers, web content, infographics, cases studies and electronic brochures), regular communications, catering to all knowledge levels of the target market.- Present, update and report to the team and senior leaders on marketing deliverables and the progress and outcomes of campaigns, including the identification and enacting optimisation opportunities- Monitor campaign results, analysing data to review the success of campaigns, and delivering ideas to improve results

What you bring:
- Proven experience in B2C and/or B2B marketing communications and campaigns, particularly in the financial services arena, with confidence in delivering customer education and retention activities.- Understanding of traditional and emerging marketing distribution channels, in particular digital.- Strong knowledge of the life insurance industry and product distribution via digital and adviser channels.- Knowledge of regulatory requirements and compliance in financial services.- Ability to think creatively, ensuring a strategic overlay is applied to all campaign delivery.- Analytical skills to identify opportunities to create appropriate target market audience activities.

Critical Skills
At Resolution Life, we have identified the following critical skills which are key to success in our culture:

- Customer Focused: Passionate drive to delight our customers and offer unique solutions that deliver on their expectations.
- Critical Thinking: Thoughtful process of analysing data and problem-solving data to reach a well-reasoned solution.
- Team Mentality: Partnering effectively to drive our culture and execute on our common goals.
- Business Acumen: Appreciation and understanding of the financial services industry in order to make sound business decisions.
- Learning Agility: Openness to new ways of thinking and acquiring new skills to retain a competitive advantage.

What Will We Do For You:
Our culture underpins our values and guides our decision making. It's also what makes Resolution Life a great place to work.

Resolution Life Australasia supports virtual working, and our enduring primary place of work continues to be “virtual” with the physical office and home office used interchangeably. We recognise that our workers can contribute and connect equally regardless of where they are located, and we have seen and experienced the wellbeing and benefits that come from working at home. This means some of us work at home most of the time, in the office most of the time or a balanced mix.

Every day is an opportunity to grow - and we hope to offer our people a career, not just a job.

The learning and development opportunities we offer include supporting the complet