Marketing Manager

**Introduction**:
About v2
At V2 Food, we are dedicated to revolutionizing the food industry with our innovative plant-based and performance food solutions. Our flagship brand, v2food, encompasses a range of products designed to delight taste buds while promoting sustainability and accessibility. Additionally, we proudly offer the brands of MACROS and Soulara under the v2 umbrella, each committed to providing delicious and nutritious options for consumers.
Our team at v2 is driven by a passion for creating impactful products that resonate with consumers. With a focus on collaboration and creativity, we strive to maximize our online consumer reach and develop brands and products that make a difference. Together, we are working towards our mission of making delicious, sustainable food accessible to all, while contributing to a healthier planet.
**Description**:
**Purpose of Position**: The Marketing Manager is responsible for brand and product marketing across v2’s two direct-to-consumer ready meals - Macros and Soulara.
This role is both strategic and hands-on, perfect for a Senior Brand Manager ready to step into a broader marketing role with full brand ownership. It’s ideal for someone who thrives in a fast-paced, agile environment, enjoys working on challenger brands that do things differently, and genuinely wants to see their ideas come to life. At v2, great ideas don’t get buried in layers of hierarchy - if it’s clever and customer-focused, we’ll test it, learn from it, and move fast. You’ll be empowered to actually make things happen.
**Key Accountabilities**:

- Brand owner for Macros and Soulara, leading annual brand planning and ensuring all consumer-facing activity aligns with brand strategy and vision
- Deliver impactful ATL campaigns in collaboration with campaign lead to drive brand awareness and support key product and brand initiatives
- Champion consumer insights across the business, ensuring market research is leveraged to drive informed business decisions
- Lead product strategy including innovation planning, NPD launches, and transformational packaging projects
- Identify and explore product growth opportunities, including new formats, consumption occasions, and third-party supplier partnerships
- Lead product-related marketing communications, partnering with campaign, creative, content, and website teams to deliver cohesive messaging
- Collaborate with customer experience and web teams to deliver a best-in-class online experience across websites and digital platforms
- Ensure compliance with ACCC guidelines and the Food Code across all marketing and product communications
- Drive cross-functional collaboration with R&D, website, campaign, creative, and digital teams to ensure seamless execution

What We Are Looking For.
As the demands at v2food change often in this dynamic environment, we’re looking for someone that first and foremost is highly adaptable and brings a tremendous amount of energy to the team.
Some specifics that we’d also like for you to bring to this opportunity include:

- 5-8 years’ experience in brand or product marketing, ideally in food, beverage, or other FMCG
- Proven track record in brand strategy, NPD, and product marketing campaigns
- Experience in launching new brands or rebranding projects is a plus
- Experience working for an eCommerce business / DTC business model also a plus
- Understanding of ACCC guidelines and food industry compliance
- Strong understating of digital marketing best practices
- Excellent project leadership and stakeholder management skills
- Strong commercial acumen
- Passion for insights led, consumer-centric marketing

Come and join the v2food team?
The v2food team is excited about this career defining opportunity and meeting the person who is going to bring it to life.
v2food is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, colour, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by state or federal laws.