Digital Optimisation

Get set for your next great career move _
- Consumer & Business Banking - Personalisation & C&TB
- Sydney CBD office, with flexibility of a hybrid work arrangement
- Be a part of Westpac’s supportive and inclusive team culture

**How will I help?**

You will be responsible for maintaining day-to-day all digital product management and digital optimisation activities across touch points within your squad.

You will also be responsible for:

- Deepening customer relationships by:

- Encouraging card of choice through rewards propositions (i.e. ShopBack, Offers Hub) or bespoke incentives
- Increasing adoption of payment methods such as PayID, PayTo
- Increasing awareness of options for card servicing via digital
- Providing optimisation to digital products (as above) and merchant services
- A high level of commercial acumen and experience:

- Business case modelling and financial benefit modelling
- Measuring, tracking and generating user insights to inform customer experiences and maximise conversion output
- Delivering and exceeding customer and business KPIs
- Defining and driving optimisation programs that deliver measurable customer and business outcomes
- Identifying areas of opportunities to improve conversion rates and drive incremental quality traffic
- Defining and delivering testing and targeting activities as part of a continuous improvement program of work
- Defining and prioritising initiatives balancing desirability, viability and feasibility
- Contributing to 90-day plans to integrate initiatives into grooming and sprint ceremonies
- Shaping personalised experiences across digital channel through to non-digital channels:

- Enriching onsite to offsite connected journeys leveraging audience and targeting platforms
- Owning delivery across optimisation, go to market, product launches as well as adoption of new capability
- Contributing to the development of our group-wide standards, methodologies, capability and toolset
- Ensuring all data collection principles are aligned and consumer records are kept up to date to best serve the customers needs

**What’s in it for you?**

We’re going through significant change, and this is an opportunity to work closely with our business through the next phase of transformation. You’ll play a significant part of the future of a business that has been around for over 200 years. So, we’ll back you in the development of your career, and flexible working. You’ll also keep learning to grow, backed by a fantastic team of people within a can-do, supportive structure.

**What do I need?**
- Strong analytical skills including ability to identify trends and performance expectations based on operational considerations
- To be data and insights driven with a passion for building experiences that delight our customers
- Ability to interpret data from sales tools and consider what potential campaigns will need to be created to suit all potential customer journey paths
- An understanding of personalised campaigns using defined data sets with specialised offers across many channels
- Exposure to briefing activities, maintaining compliance obligations and approvals controls
- Strong communication skills including the ability articulate initiative plans, impacts on / customer / commercial outcomes and potential trade-offs
- Ability to communicate with confidence, care and genuine interest. Take personal responsibility for delighting customers and building their trust and loyalty

Agile principles and scrum methodology preferred.

**What is it like to work there?**

We aim to provide one big, supportive team to help us reach our vision to become one of the world’s great service companies. As an equal opportunity employer, we’re proud to have created a culture and work environment that values diversity and flexibility - and champions inclusion.

**How do I Apply?