Digital Journey Optimisation Manager

**Digital**Journey**Optimisation Manager -**Guidance & Investing**
- Permanent full-time o pportunity
- You are a digital optimisation specialist with a passion for delivering personalised and engaging digital experiences
- We are hiring a Digital Journey Optimisation Manager to support the Guidance & Investing crew in empowering everyday Australians to accelerate their wealth through market-leading digital investing and superannuation solutions. You 'll help shape and enhance the customer journeys across our CommBank digital assets.

**Do work that matters**

As a Digital J ourney Optimisation Manager you will leverage your digital experience, analytics & expertise to identify breakpoints in our digital customer experiences and drive solutions to meet business objectives and provide a better digital experience for our customers.

You ’ll be in a Chapter supporting your development and success in the role whilst working in a Squad within the Guidance & Investing Crew delivering on the digital strategy by improving & optimising digital customer journey s for new to investing and existing investing customers, owning the optimisation roadmap, managing the day-to-day build, delivery and conversion of personalised initiatives across our CommBank digital assets such as the CommBank App and CommBank website.

**On any given week you will**
- Manage the end-to-end delivery of digital experiences and campaigns including A/B testing and p ersonalised messaging, from ideation to execution and measurements, using Adobe Target, Adobe Experience Manager, Adobe Experience Platform, Adobe Analytics, Workfront & Pega
- W ork closely with key stakeholders such as product, marketing, data analytics and digital UX partners to define, develop, build and execute on a data-driven tactical roadmap to meet business and customer outcomes
- Identify and drive key strategic initiatives to drive key business and customer outcomes
- Support squad delivery of features and products by using data to inform priorities; as well as ensuring ongoing reporting and optimi s ation can be achieved with correct tagging
- Create digital behavioural audiences for campaigns using Adobe Experience Platform and Adobe Analytics
- Review & advise on digital analytics tagging specifications to enable us to track online customer behaviour
- Monitor & report on results and performance metrics, web analytics and customer insights to ensure performance is in line with forecast
- Prepare management reporting, deep-dive analysis and presentations to communicate business and customer outcomes and inform business decisions
- Support your Chapter to enable new capabilit ies and shar ing your expertise to uplift collective performance and growth

Our teams have a collaborative focus. To be successful in this role you will develop strong relationships with a variety of stakeholders across multiple areas and demonstrate an enthusiasm towards supporting a range of digital projects impacting the organisation.

**We are interested to hear from people who have**
- A clear customer focus with proven channel and stakeholder management experience
- Exceptional communication, influencing and negotiating skills
- Flexibility to balance work between strategy and hands-on technical tasks
- Risk management experience
- Hands on experience with conversion optimisation platforms (such as Pega, Adobe Experience Platform, and Adobe Target)
- A passion for delivering personalised and engaging digital experiences and staying up to date with the latest industry trends

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Advertising End Date: 28/06/2025