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Digital Journey Optimisation Manager

2 weeks ago

Sydney, Australia Commonwealth Bank of Australia Full time

Digital Journey Optimisation Manager
- One Permanent full time and Two 12 month secondment / fixed term opportunities
- Our Chapter is committed to providing the best digital experience for our customers by creating connection with customers through relevant and contextual messaging across a range of digital assets
- You are a digital optimisation specialist with a passion for usability and conversion drivers

**Do work that matters**

As a Digital Journey Optimisation Manager you will leverage your digital experience, analytics & expertise to identify breakpoints in our digital customer experiences and drive solutions to increase conversions for the business and a better experience for our customers.

**See yourself in our team**

You'll work with a team of talented POs, UX designers, marketing, data and product managers in the Consumer Finance team. By using data-driven and customer-led insights you'll ensure experiences are compelling and personalised.

**On any given week you will**
- Drive End-to-end delivery of key digital campaigns, including A/B testing and Personalised messaging, from ideation to execution and measurements, using Adobe Test & Target, Audience Manager, and Adobe Analytics.
- Deliver weekly, monthly, quarterly and yearly reporting and deep-dive analysis of key metrics
- Develop and execute on a data-driven tactical roadmap for Consumer Finance digital experiences along with key stakeholders
- Identify and drive key strategic initiatives
- Develop and drive content strategy to focus on customer segments as well as SEO and journeys from paid media
- Support projects impacting digital acquisition and/or retention experiences for Consumer Finance customers

**We are interested to hear from people who have**
- A clear customer focus with proven channel and stakeholder management experience
- Exceptional communication, influencing and negotiating skills
- Proven ability to identify new business opportunities and deliver and own a strategy from inception through to execution.
- Hands on experience with conversion optimisation platforms (Adobe Experience Platform incl Target, Experience, Audience Manager &/or Journey Optimizer ideal)
- Passionate about SEO/website/owned channel optimisation and staying up-to-date with the latest industry trends - hands on experience with Semrush and Google Search Console a plus
- Exposure and understanding of digital marketing, CRM and omni-channel contact strategies

If this role sounds like you -

At CommBank, we advocate and facilitate a culture of inclusion and respect, celebrating all cultures, abilities, genders, expressions of gender and sexual orientation Read more about our commitment to inclusion and diversity.

We believe in working for a place that works for you. We have many

flexible working options within our team so talk to us about which arrangements would work best for you.

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Advertising End Date: 30/09/2024

Job ID REQ218325