Digital Journey Optimisation Manager

3 hours ago

Sydney, Australia Commonwealth Bank of Australia Full time

Digital Journey Optimisation Manager
- One Permanent full time and Two 12 month secondment / fixed term opportunities
- Our Chapter is committed to providing the best digital experience for our customers by creating connection with customers through relevant and contextual messaging across a range of digital assets
- You are a digital optimisation specialist with a passion for usability and conversion drivers

**Do work that matters**

As a Digital Journey Optimisation Manager you will leverage your digital experience, analytics & expertise to identify breakpoints in our digital customer experiences and drive solutions to increase conversions for the business and a better experience for our customers.

**See yourself in our team**

You'll work with a team of talented POs, UX designers, marketing, data and product managers in the Consumer Finance team. By using data-driven and customer-led insights you'll ensure experiences are compelling and personalised.

**On any given week you will**
- Drive End-to-end delivery of key digital campaigns, including A/B testing and Personalised messaging, from ideation to execution and measurements, using Adobe Test & Target, Audience Manager, and Adobe Analytics.
- Deliver weekly, monthly, quarterly and yearly reporting and deep-dive analysis of key metrics
- Develop and execute on a data-driven tactical roadmap for Consumer Finance digital experiences along with key stakeholders
- Identify and drive key strategic initiatives
- Develop and drive content strategy to focus on customer segments as well as SEO and journeys from paid media
- Support projects impacting digital acquisition and/or retention experiences for Consumer Finance customers

**We are interested to hear from people who have**
- A clear customer focus with proven channel and stakeholder management experience
- Exceptional communication, influencing and negotiating skills
- Proven ability to identify new business opportunities and deliver and own a strategy from inception through to execution.
- Hands on experience with conversion optimisation platforms (Adobe Experience Platform incl Target, Experience, Audience Manager &/or Journey Optimizer ideal)
- Passionate about SEO/website/owned channel optimisation and staying up-to-date with the latest industry trends - hands on experience with Semrush and Google Search Console a plus
- Exposure and understanding of digital marketing, CRM and omni-channel contact strategies

If this role sounds like you -

At CommBank, we advocate and facilitate a culture of inclusion and respect, celebrating all cultures, abilities, genders, expressions of gender and sexual orientation Read more about our commitment to inclusion and diversity.

We believe in working for a place that works for you. We have many

flexible working options within our team so talk to us about which arrangements would work best for you.

We're aware of some accessibility issues on this site, particularly for screen reader users. We want to make finding your dream job as easy as possible, so if you require additional support please contact HR Direct on 1800 989 696.

Advertising End Date: 30/09/2024

Job ID REQ218325

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